Not all Nokias are the same – the world should finally understand that. That is why the Finnish company presented a new logo at the Mobile World Congress (MWC) trade fair that is currently taking place in Barcelona.
Because the mobile phones and smartphones that have entered the market under the Nokia name in recent years have long since been manufactured by another company, HMD Global.
Nokia itself has left consumer devices behind and has been concentrating on network technology for some time now. Speaking at a press conference at MWC, Pekka Lundmark, CEO of Nokia, said that the focus in the future will be on developing new network technologies, for example for radio standards such as the upcoming 6G.
They also want to help create the technological conditions for a successful launch of the Metaverse. The company mainly thinks about the needs of companies, VR applications for end users are not central to the new strategy.
And the Nokia phones?
All this must also be conveyed by the new company logo. It should especially help that it is immediately clear at first glance that the smartphones and feature phones that are still sold under the Nokia name no longer have anything to do with the Nokia company – because they will continue to carry the old logo .
The manufacturer of these devices, HDM Global, is also represented at the MWC and showed, among other things, the new Nokia G22 smartphone. It has been designed primarily with durability in mind and is quite simply equipped. The display, charging connector and battery should be easy to remove and replace, and the parts including tools should cost between 20 and 50 euros each.
In 2016, Finnish electronics manufacturer HMD Global signed a licensing agreement with Nokia, bought the remaining Nokia naming rights from Microsoft and has been offering exclusive Nokia mobile phones since 2017, some of which are based on Android and are produced by Foxconn.
Sources
- heise.de: New logo, metaverse and 6G: Nokia wants to get rid of the image of the mobile phone
- golem.de: The Nokia G22 is easy to repair
- wikipedia.org: HMD worldwide
(t-online/dsc)
Source: Watson
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
