Five trends of digital transformation in business

Research by Experian, a technology multinational, shows that 7 out of 10 entrepreneurs worldwide say they are investing in digital transformation to promote intelligent financial decisions.

Furthermore, 60% of those surveyed do it to automate various processes. 2024 is predicted to be the year in which digitization will be a priority in order to achieve the company’s strategic goals.

Gonzalo Córdoba, executive director of operations and technology at APC Intelidat an Experian, highlights five main trends that characterize this technological development that entrepreneurs around the world are betting on.

1. Artificial intelligence (AI) will be strengthened: The inclusion of AI-based programs allows companies from different sectors to optimize operations in their processes to have more efficient and effective results, while at the same time strengthening their relationship with different audiences.

Artificial intelligence offers not only the possibility of automation (via virtual assistants, for example), but also bringing people closer to reality, be they customers or users, in order to provide personalized answers to their needs, thanks to the instant analysis of large amounts of data.

2. The cloud will continue to conquer the field: Data storage and management in the cloud envisions a landscape where business processes can be relocated, functioning appropriately without sharing the same space. This is a clear example of companies that have a robust platform in their production systems and, despite having distributed their operations in different physical locations, each part is connected to each other through the cloud, which is now known as “digital factories”.

3. Metaverse and augmented virtual reality: The experience of being immersed in a world identical to the real one, but in a digital ecosystem, as well as interacting with others through avatars as if they share the same space, is gaining more and more power, even in the business sector.

In this context, there are large companies developing video conferencing software where participants can share online meetings, in 3D and 4D formats, making the experience as close to the metaverse as possible.

4. Scale up blockchain technology: Companies opt for a blockchain system that allows them to register, store and protect the information of any type of digital business, without the intervention of third parties.

In the financial sector, for example, online payment processes, which were traditionally carried out through an intermediary who verified data through a centralized system, can now be done through this trend-setting alternative and facilitate new ways of transacting without the need for third parties, information management in an encrypted and secure way.

5. Cyber ​​security, priority: With the implementation of new technologies in business processes, information security is to be ensured, which has become a central concern. In this way, strengthening the ability to avoid cyber attacks will be a priority, and therefore the trend in cyber security will be the development of systems capable of predicting, through artificial intelligence, any probability of a cyber attack that could endanger user data. associates, clients and suppliers of any company.