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Automobile manufacturers have been investing billions for years to prepare themselves for the future. Internal combustion engines will play only a minor role in many markets in the future; Even the problem of buying a car will probably be solved in the medium term. In many markets, not only leasing and financing, but also vehicle subscription models and long-term rentals will take place, especially for young customers in big cities. At the same time, major automakers are working hard to become true high-tech companies, developing new business models based on Google’s model.
BMW in the top 10 for the first time
But automakers are not yet close to the top global players in the market right now: Interbrand’s Top Global Brands Report estimates that it is Apple that will be worth over US$500 billion in 2023, as in previous years (click here for a general overview). is the most valuable brand, followed by Microsoft (316 billion), Amazon (277 billion), Google (260 billion) and Samsung (91 billion). The ranking also shows that 69 out of 100 brands can only moderately increase their brand value in 2023. “The complex economic situation and crises of the last few years have demanded a lot from the world’s leading companies, and many brands are focusing on one thing above all else: stability,” says Thomas Brandl from Interbrand.
Even more pleasing for the German automobile industry: Mercedes not only gained a foothold, but also ranked 7th, ahead of beverage giant Coca-Cola, with a brand value of US$ 61 billion. BMW (51 billion) also entered the top 10 for the first time and rose to the top of the rankings of the most valuable global brands; This upset Disney, which was one of the biggest losers of the year.
Big winner at Porsche
In any case, automakers are viewed particularly favorably this year: many manufacturers are showing impressive growth. Overall, the growth rate of the automotive industry was 9 percent, the highest growth rate among all categories.
Alongside BMW and Mercedes, Porsche in particular shines this year (+20%; $16 billion; 47th place) and is the second fastest-growing brand, just behind Airbnb. With a new brand identity, a very successful IPO and many successful activities outside its core business, Porsche is among the biggest winners of the year, according to Interbrand. Audi (+9%; $16 billion; 45th place) also had a strong year.
Tesla pauses
Hyundai ($20 billion; 32nd place) also had strong growth this year, growing around 18 percent. Interbrand says the growth is primarily a result of a clear focus on electric vehicles. Ferrari ($11 billion; 70th place) has made a marked shift from a pure car brand to a lifestyle brand, growing more than 15 percent in this year’s report.
Tesla ($50 billion), on the other hand, is in twelfth place as of 2022 and with growth of only four percent cannot build on the great successes of recent years – another failure for Tesla boss Elon Musk (52). Volkswagen (+2%; $15 billion, 50th place) also reported relatively low growth. This year, two automakers, BMW subsidiary Mini and Land Rover, are no longer in the top 100 most valuable global brands.
The world’s most valuable car brands:
| brand | Brand value in billion US dollars | Ranking position |
| toyota | 64.5 | 6 |
| mercedes benz | 61.4 | 7 |
| bmw | 51.2 | 10 |
| Tesla’s | 50.0 | 12 |
| honda | 24.4 | 27 |
| Hyundai | 20.4 | 32 |
| Audi | 16.4 | 45 |
| porsche | 16.2 | 47 |
| volkswagen | 15.1 | 50 |
| passage | 14.9 | 51 |
| Nissan | 12.7 | 63 |
| Ferrari | 10.8 | 70 |
| Kia | 7.1 | 88 |
And the winner…
The world’s most valuable automobile brand is Toyota, which ranks 6th, just ahead of Mercedes, with a brand value of 64 billion dollars. The Japanese, which once again became the world’s largest automobile manufacturer with more than 10 million vehicles produced last year, will also be awarded the most valuable automobile brand of 2023.
Source: Blick
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
