Meta’s new microblogging social network, neitheris going through its first week of life becoming the fastest growing platform in history surpassing 100 million users and making it clear that it is a real threat Twitter.
Last Wednesday, after the first 2 hours of publication, neither added 2 million users, after 4 hours it reached 5 million, in 7 hours it doubled that figure and after 5 days already had 100 million subscribers, thus surpassing the record of ChatGPTsince the OpenAI chatbot took 2 months to reach that mark.
At the end of Tuesday, less than 7 days into its life, Quiverquant.com gave Threads 107 million users.
“It’s mostly organic demand, since we haven’t activated many promotions yet. I can’t believe it’s only been 5 days!” said Meta’s CEO on Monday, Mark Zuckerberg.
New application from Meta (Facebook, Instagram, WhatsApp and Messenger matrixr) has launched in 100 countries – none of which are in the European Union – and according to Sensor Tower, Threads is the most downloaded free app in the US this week on both the Apple App Store and the Google Play Store.
It’s not just about downloads, it’s also about online activity: On its first day, Threads received 95 million posts and 190 million “likes,” according to media specialist Verge.
The key to its success will be celebrities: singer Shakira and actress Jennifer Aniston are currently writing on the network; Internet stars like Mr. Beast; politicians like congresswoman Alexandria Ocasio-Cortez and Democratic leader Robert F. Kennedy and businessmen such as Google and Alphabet CEO Sundar Pichai; others, like Kim Kardashian, have created a profile but haven’t written anything yet.
Despite the fact that the giant Meta has not started to promote its new application, an entry account with the great support of Instagram -more than 2,000 million monthly users-: to join Threads you must have an Instagram account and users can import all your follower lists in an easy way.
A network looking for personality
So far, neither is a Twitter clone that includes posts—photos, videos up to 5 minutes, and text up to 500 characters—that you can interact with by liking, reposting, and commenting.
even her own Zuckerberg recognized how similar the two apps were when posting on Twitter – for the first time in a decade and minutes after the launch of its new network – a meme Spider man pointing to another Spider-Man, an image used online to show that something is a copy of something else.
If Threads wants to dethrone Twitter—which has 535 million monthly active users, according to The Wall Street Journal—it will have to show that it can be a forum for dialogue about relevant events in real time, ever since Twitter, in its 17 years of existence, has gone big. a protagonist in politics, sports or institutional communication.
This could be seen in the constant use given to it by President Donald Trump during his tenure (2017-2021) or that which served pro-democracy activists during the Arab Spring (2010-2012).
So far, neither It doesn’t have a direct message, hashtags, or tags, so it can’t create trending topics.
Twitter reaction
Let me see if he will neither will become ua “Twitter Killer” (Twitter killer), as the American press christened the new social network, more time is needed, although the first frictions are already visible.
In the first two days of Threads, Twitter traffic dropped 5% compared to the same two days last week, according to SimilarWeb.
The little birdie network will not sit idly by: last Thursday it threatened to take legal action against Meta, which it accuses of hiring the services of its former employees to create a copy of its app, which Goal denied.
Source: Panama America
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
