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FIFA President Gianni Infantino has threatened that the tournament cannot be broadcast if the offers do not continue to meet expectations. “The offers from the broadcasters, especially from the five major European countries, are still very disappointing and are simply unacceptable,” writes the Walliser on Instagram.
The viewing figures for the Women’s World Cup would be about 50 to 60 percent of the viewing figures for men’s tournaments. However, the broadcasters’ bids are 20 to 100 times lower. “It is our moral and legal obligation not to underestimate the Women’s World Cup,” said Infantino.
The bidding process for the TV rights for the finals in Australia and New Zealand (from July 20 to August 20) has been underway since last October. Due to the time difference, negotiations in Europe are particularly difficult. Although FIFA has already signed contracts with American, Canadian and Brazilian television stations, nothing is certain in England, France, Germany, Italy or Spain less than three months before the start of the tournament.
SRG is not affected
In Switzerland it is different. Last year, SRG obtained extensive live and highlight rights in collaboration with the European Broadcasting Union (EBU). The Swiss is participating in a World Cup for the second time since 2015. Opponents in the preliminary round are New Zealand, Norway and the Philippines. (SDA/nsa)
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
