Every goal scored within Denmark’s borders in the coming month will benefit migrant workers in Qatar financially. For example, the Danish association DBU wants to help improve working conditions in the country where the World Cup is about to start in three weeks.

For every goal scored in Danish amateur or professional football, the DBU donates 10 Danish kroner (1.34 euros). Last year, more than 55,000 goals were scored in November. If this number is reached again, it will bring almost 75,000 euros for the migrant workers.

“We are looking forward to the World Cup and will support our team. At the same time, we remain skeptical about the human rights violations experienced by some workers in Qatar,” the DBU said in a statement.

Proceeds from the campaign will be donated to BWI, an international trade union for construction workers. This organization has been working to improve working conditions in Qatar for some time.

Earlier protests Denmark and Australia

Amnesty International and various European football associations, including the KNVB, have repeatedly called on FIFA to set up a compensation fund for exploited migrant workers in Qatar. This fund should consist of 440 million dollars, which corresponds to the prize money for the World Cup. FIFA has not yet responded.

Last month Denmark announced it would play in all-red kits at the World Cup in protest at the controversial World Cup. The logos of apparel sponsor Hummel and DBU are practically invisible because they don’t want to be associated with the tournament.

Australia, who play in Group D with Denmark, France and Tunisia, recorded a video last week of sixteen players speaking out against abuses in the host country.