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The postal company separates from its head of communications, Alexander Fleischer (54). He will be gone at the end of this month, state-owned Blick-Information confirmed. He officially leaves the post office ‘by mutual agreement’. However, the quick departure and the fact that Fleischer’s position is being filled with an interim solution speaks volumes. According to the post, the position won’t be refilled until next year.
The state-owned company draws a line under the often unfortunate communication. Fleischer, who joined the state-owned company four and a half years ago from accountant EY, never really fit in with the staid post office.
They came almost at the same time
Fleischer had found no connection with CEO Roberto Cirillo (52), several sources reported. It was not the boss of Ticino Post who appointed the head of communications. The two arrived at the yellow state giant almost at the same time.
Fleischer also couldn’t make many friends on his own communications team. The marketing man lacks the necessary sensitivity. He is credited with presenting the new uniforms at the same time the postal service announced an increase in postage for letters and packages.
No one understood that the state-owned company could spend four million francs to refit its staff and at the same time have to sell more expensive stamps because otherwise there was a risk of bankruptcy. The fact that the post office can still spend 70 million euros on a forest in Germany and 3 million on a festival is not worth it anyway. In September, Cirillo admitted to Blick that the postal company’s communication was “not optimal”.
Problem with the logo
Fleischer was already criticized for the new postal logo, which he pushed internally. Apart from the fact that it is not clear why the Swiss Post needs to give itself a new logo for its birthday, it is now also causing problems with the Swiss Paraplegic Foundation, which has a very similar logo with a large P next to a Swiss cross.
Apparently the foundation was prepared to reach an agreement with the Swiss Post. The fact that this did not work is due to whom? – exactly: Fleischer wrote it down. However, anything short of an agreement with a foundation that deals with paraplegic patients will reflect poorly on the state-owned company. Without agreement, negative press is inevitable.
Better reputation
In stark contrast, a Post spokeswoman praised Fleischer for leading Post communications through the challenging Corona period, modernizing the logo and reorganizing and professionalizing his department. According to the spokeswoman, this has led to “a clearly measurable improvement in the reputation of the postal company”. However, the postal company was not prepared to provide Blick with insight into the reputation measurement.
However, it is important to remember that the Post Office Box scandal had broken out not so long ago when Fleischer started working at the Post Office. Clearly the post’s reputation is not as bad as it was back then. But the question arises as to how phenomenal Swiss Post’s reputation would be today if its recent communications had been such that CEO Cirillo could describe it as ‘optimal’.
Source:Blick
I am Liam Livingstone and I work in a news website. My main job is to write articles for the 24 Instant News. My specialty is covering politics and current affairs, which I’m passionate about. I have worked in this field for more than 5 years now and it’s been an amazing journey. With each passing day, my knowledge increases as well as my experience of the world we live in today.
