These features made Irminger the boss of Migros.

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Migros has no regional prince, but prize knight Mario Irminger (57) snatched the crown from Switzerland’s largest private employer. At the beginning of February 2023, the Migros Cooperatives Federation (MGB) management made the Denner CEO of the period, the General Directorate of MGB President. A knighthood for the mischievous smiley Toggenburger. But it’s not surprising: Irminger had the best cards from the start to replace Fabrice Zumbrunnen (53), who turned his back on the orange empire. Retail professional Irminger has (almost) everything he needs for the position of head of Migros.

What a disgrace! He loves and is happy with his job at Denner, Mario Irminger told his Sunday in December 2022 interview, when asked if he will be quitting his top job soon. In the coming years, Denner also wants to accompany the major refurbishment of its branches. He knew he was a favorite at Migros’ headquarters at the time. His poker face, mischief and knowing when to say something and when to shut up were very helpful in the internal bargaining with the regional rulers and administration at the Limmatplatz in Zurich. It is not in vain that Migros praises its “entrepreneurial personality and high goal orientation”.

During his twelve years at Denner’s peak, he taught marginalized international brands to fear. Ambitious and eager to experiment, Irminger relied on parallel imports. The biggest blow was Coca-Cola from the Czech Republic. Praised by the press and dubbed the “Cola warrior” by Sunday’s newspaper Blick, Swiss imports from the gray market caused Coca-Cola to lower prices. It also scored a victory over Nespresso in the capsule dispute. “We’ve proven that we don’t kneel before strong companies,” he cheered. The judges agreed that the Denner capsules did not violate the rights of the Nestlé subsidiary. Today, brand manufacturers know more than ever that the Swiss discount king Irminger will benefit from as the orange giant builds its new supermarket AG should not be underestimated. It also helps that Irminger is one of the few in the group who still has Dutti DNA in their blood.

Under Irminger’s leadership, Denner’s aggression was reawakened. Price wars against brand manufacturers had a huge advertising effect. He managed to revive the image of the “bad boy of the retail business”. Irminger “extended Denner’s leading position in the Swiss discount landscape” by responding to attacks by German discounters Aldi and Lidl, as Ursula Nold, 54, Head of Migros management, confirmed to him. While Denner was growing, Migros lost its market share. Number specialist Irminger can narrow down the group’s core business by taking full advantage of his experience from previous positions as Ernst & Young auditors and CFO of Heineken Switzerland.

He does not drink champagne, prefers a nice glass of red wine. He doesn’t smoke big cigars, but Stromer pedals his e-bike from his rental apartment outside the city to the office in Zurich. Wandervogel is fascinated by the tranquility of the mountains, where he recharges his batteries for the heated battles in industry. A former boss describes him as “incredibly intelligent and calm.” Even opponents respect him. Just a few years after joining Denner, it seemed to many in the Migros universe that it was only a matter of time before he followed in the footsteps of his Migros boss. Now he did.

As a discount magnate, Irminger is excellent on the Migros floor, said at Migros headquarters ten years ago. He speaks equally with his superiors thanks to his performance. According to a retail trade expert, Irminger has “thoughts of efficiency in genetic material” that will crackle in regional co-ops. The appointment of Denner, who is managed in a very standard way, is an indication of how things will go at Migros in the future. Tell them here that Irminger is not one of the district princes and is some distance from their business. Retail expert Gotthard F. Wangler (75) also believes this: “He’s ideal for his age.” But Irminger will soon be wearing a few hats and “and price is no longer the only factor”. However, Irminger, who can rely on his deep-rooted network in Migros Group, knows this. This helps because Irminger has no constructive qualities when it comes to technology. No automatic payment machines, hand held scanners, or in-house delivery service for discounted items were used at Denner under his auspices. After all, with the transformation of discount branches, digital price tags are finally moving to branches.

Source :Blick

Tim

I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.