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What is a plastic food storage container called? Plastic storage container. Although it is a brand name, the term is used for all ships regardless of manufacturer. Although well known, the Tupperware company is in danger of extinction. Desperately looking for investors.
It is mainly thanks to Tupperware consultants (today “party managers”) that Tupperware became the name of an entire product category. Most are women representing products at Tupperware parties in Switzerland since 1964.
Prohibition of speaking to the press
At this time, party leaders were forbidden to speak to the press. A former Tupperware consultant from the canton of Bern, who simply does not want to be named, breaks the predicted silence. He tells SonntagsBlick that he has fond memories of his time at Tupperware. Like everyone else, he became a consultant through an acquaintance. He was a group leader and sponsored a trip if he hired a certain number of mentors. “One was missing, he asked me and then I tried and I got stuck.” Such bonus structures have been part of Tupper’s DNA from the beginning.
The combination of lot and bonus was introduced by the American Brownie Wise (1913-1992). The divorced mother was an illustrated US businesswoman. he needed money. He met the lot-selling method at Stanley Home Goods, where he worked. He started successfully selling Tupperware with the concept of party in Florida.
Awards for the most successful saleswomen
Here’s how the party concept works: Anyone interested in Tupperwares invites a company representative, friends, and neighbors. The representative offers products. The relaxed atmosphere and peer pressure will do the rest. Depending on sales, the hostess gets a few extra goodies.
Brownie Wise caught the attention of Earl S. Tupper (1907–1983), the inventor and founder of Tupperware. Because plastic boxes were slow sellers. He founded Tupperware Home Parties Ltd. in 1951. Wise as vice president. In his new role as manager, Wise relied on various bonus systems and threw big parties at his Tupperware villa. The most successful saleswomen at parties were honored with awards she.
Thanks to her success – and possibly because of her dazzling personality – she became the first woman to be on the cover of the US business magazine “Business Week”. Not everyone was enthusiastic: After just seven years, Tupper threw out his super marketer and sold his company after a while. When new owners wanted to remove parties and perks, marketers successfully resisted.
You didn’t get rich doing this
If you sell enough, you still get the bonus today. “I no longer had to buy Tupperware for myself. Bestsellers awarded. I got a badge for a successful morning party,” says the former counselor. You were not rich. “You shouldn’t have to calculate unpacking, sorting, driving there, etc.,” he says. Money was a bonus.
Second appeal: “I met many women through this. It was really exciting to come to other houses and see how people lived and lived.” There are definitely better products out there these days, but Tupperware has been using it to date.
It is unclear whether the party will continue for Tupperware. All that could be learned from headquarters was that plans are being made for Switzerland’s 60th birthday next year, with many reports boosting demand.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
