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Migros has a good reputation among the Swiss public. According to a study by consumer research firm GfK, the retailer will again lead the best reputation rankings in 2023. That was after it was taken over by pocketknife maker Victorinox last year after spending eight years at the helm.
This now takes second place, followed by chip maker Zweifel in third place, followed by companies Ricola, Lindt & Sprüngli and Geberit in fourth to sixth place as last year.
| one. | Migros |
| 2. | Victorinox |
| 3. | doubt slips |
| 4. | Ricola |
| 5. | Lindt & Sprüngli |
| 6. | Geberit |
| 7. | coop |
| 8. | Logitech |
| 9. | Rivella |
| 10 | SBB |
Coop is only 7th. Migros rival is said to have risen four places. According to the statement, Logitech also managed to take the 8th place. This is followed by Rivella and SBB. According to the statement, 50 leading Swiss companies were evaluated, the study was carried out in January and February 2023.
Young people find Migros cool
It is said that Migros owes this position primarily to people under the age of 30. They think that Migros is particularly interested in environmental and climate issues, which are very important for young participants.
Commercial companies as well as non-profit organizations were also evaluated. According to the information received, the Rega air rescue service showed the best performance in this category. But the Swiss Paraplegic Foundation (2nd place) and Doctors Without Borders (3rd place) are also well-known in the public eye. Both managed to move up one rank. (pbe/SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
