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The Swiss stay loyal to their favorite brands. This is also evident when looking at the most popular brands in this country, according to the Swiss Brand Indicator 2024. It is noteworthy that two brands from the USA are in the top 3.
While WhatsApp ranked second and Google ranked third, Swiss retail giant Migros ranked first. This means he has regained his place in the top spot. However, the survey was conducted before Migros announced mass layoffs and the sale of specialist stores. It will be exciting to see whether Migros can maintain its position in 2025.
| rank | company |
| one. | Migros |
| 2. | What’s up |
| 3. | |
| 4. | coop.ch |
| 5. | Twint |
| 6. | From the region, for the region |
| 7. | chicken coop |
| 8.. | Le Gruyere |
| 9. | Lindt |
| 10. | Coop Super Card |
Migros online marketplace lost its popularity
Although Migros ranked first, Coop entered the top 10 three times: online store (4th place), supermarket (7th place) and Supercard (10th place). Coop online supermarket is much more popular than its competitors. Migros.ch only ranked 100th. Migros brand was rated for the first time in “From Region to Region” and immediately ranked 6th.
Swiss payment application Twint further expanded its dominance as the most popular brand among payment methods and rose to 5th place. Mastercard, on the other hand, fell from 7th to 20th place. Paypal, on the other hand, is among the biggest risers, ranking 16th after ranking 122nd the previous year.
Men love digital
When we look at the favorite brands of young people, a slightly different picture emerges: Especially digital brands can get points here. Spotify, Google and YouTube take to the podium. Post is the first Swiss brand to reach fourth place. This is followed by WhatsApp (5th place) and Migros (6th place).
The survey also took a closer look at the most popular cities. Lucerne, Bern and Zurich made it to the podium. Lausanne came in fourth place as the most popular city in Western Switzerland. This is followed by Basel, Geneva, St. Gallen and Winterthur ZH follow.
For the Brand Indicator Switzerland 2024, 2,631 people aged 16 to 65 were surveyed in German- and French-speaking Switzerland. Both the relevance and emotionality of brands were evaluated.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
