American clothing brand JessaKae has over half a million followers on social media. Many people are fascinated by the romantic style of this brand’s dresses – with a hint of vintage and blossoming femininity.
However, the main feature of the brand is the wide dimensional grid. In addition, it is so wide that both a fragile girl with a “couture” zero clothing size and a lady with a corpulent figure and a weight exceeding 150 kilograms will find a suitable outfit here.
On the JessaKae blog, you can find a lot of backstage videos in which models pose with completely different parameters. Everyone is dressed the same: after all, the brand’s philosophy is based on the belief that “women of all sizes are equally beautiful.”
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So, almost 14 million people watched this video with floral dresses and 12 girls of different figures. We have no doubt that this outfit has been purchased a thousand times (if not more) since the video was posted!
Source: The Voice Mag
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