Fashion digest: new collections, discoveries and ideas for spring shopping 31.03.2023, 18:16

Admit it: do you love the evenings instead of falling asleep half an hour earlier, browsing the pages of your favorite stores and putting everything in the online shopping cart? By the way, it’s not such a bad habit: after all, you’re training your eyes and remembering interesting styles. But this skill only comes in handy when you go to try it out in real shops!

That’s why this week we decided to collect a few offline locations for you, where you should go for new clothes or just get inspired by modern fashion. So, catch our elevator!

The famous Moscow department store “Tsvetnoy” confidently enters a new era – as it should, with a fresh stylish image. In other words, the store has had a great reboot – that is, it has refreshed its concept. The changes affected both the identity of the department store and the interior spaces: for example, the second floor has now become a concept store with streetwear and limited collections, the third floor is focused on more classic lines and the fourth is a trendy base.

The new visual style of Tsvetnoy was created by the famous designer Dima Barbanel, who delved into the history of the department store and combined its past and present. In general, the project turned out to be interesting, and the old familiar building really shone with new colors – literally and figuratively. You can appreciate everything yourself when you look at the purchases!

And here is another great collaboration: within the exhibition “House of Models. Image Industry” Museum of Moscow and Trend Island department store will launch a series of “Rethinking Fashion” events. The presenters will be theater and film costume designers, fashion editors, restaurateurs and fashion researchers. Each expert will talk about what modern industry has taken from past eras, how it lives now and why fashion is part of a huge cultural codex.

Mark your calendars: March 31st, “Fashion by Patterns: A Costume Reenactment Experience” lecture, read by reenactorsexhibits for the exhibition “House of models. Industry of images” and the founders of the SAMO design group Maria Orlová and Andrey Skatkov. On April 18, we are waiting for fashion editor Olga Mikhailovskaya, who will talk about the post-Soviet school of fashion journalism. On May 18, according to the schedule, a public lecture is held, where the editor of The Blueprint, Anastasia Sotnik, and the authors of telegram channels about fashion discuss where the modern fashion industry is headed.

Just remember that the number of places is limited and you need to register in advance: on the website of the Museum of Moscow or Trend Island!

Russian clothing brand sela launched a very colorful and cute collaboration with five creative moms, which is called – #artmoms. On March 23, the first two capsules, created together with artist Masha Somik and writer Rita Rhetorika, were released.

The first limited collection is full of pleasant textures and colors: oversized T-shirts, a comfortable denim suit in a milk shade, a dress with ruffled sleeves, caps with cute inscriptions from Masha herself. Print “I am a very delicate flower” – what a charm!

Rita’s capsule is sweatshirt and short suits and cotton. And, of course, there are quotes from the poetess everywhere, so that girls can carry life-affirming and inspiring words directly with them and remind themselves that we ourselves are the source of inspiration and creativity.