“Why Men Like Bitches” – When Manipulation Becomes A Dating Tool

There are thousands of videos on TikTok where users give tips on dating. In recent weeks, more and more advice from the book “Why Men Love Bitches” has been mentioned. The book appeared in the early 2000s. The new hype brings back dangerous stereotypes.

“Why Men Love Bitches” came out in 2002 and became a bestseller in America. In the guide, author Sherry Argov offers tips on how to “go from the doormat to the woman of your dreams.” In addition, there is a whole guide on how to behave as a woman so that men fall for you.

According to Sherry Argov, the book is designed to help women take control of their relationships and not be let down by their partner. So the nice women have to become “bitches” because men find that more attractive. Here are some tips from the book as featured on TikTok:

The book has become very popular on TikTok and there are many users who are excited about it. But just as good is the criticism of the outdated, manipulative views propagated in the book. Even if the ulterior motive behind the tips is often well-intentioned, the execution is quite dangerous.

So a woman really shouldn’t just be the “nice one” in a heterosexual relationship. However, the book advises ignoring yourself and your feelings in order to impress a man. While the manipulation tactic would probably work for some, does a woman really want a man who only likes her because she manipulates him? Does a woman really want a relationship based on dishonesty? And: Should a woman’s life really revolve around seducing a man?

The instructions are also quite sexist, somehow reminiscent of Andrew Tate’s “Alpha” podcasts – for women only. It is believed that every man is exactly the same and with a few tricks you can wrap anyone around your finger. But Newsflash: Men are also complex creatures, each with their own character and likes or dislikes. There are no buttons to press that have the same effect for everyone.