How to grow your business with TikTok?

For entrepreneurs, TikTok, with around 1.051 million monthly active users, has become a favorite platform for greater reach of their products and services.

The platform offers many tools to develop your business, it is estimated that one out of three videos becomes viral on this network and allows you to determine the goal you want to reach (sales area, age and gender).

Paola Ruiz, influential person A Colombian who deletes this platform, he explained, via e-mailthat anything can go viral, from meal, art, comedy and dancesince there is a viewer for everything.

But despite the advantages that the platform offers, entrepreneurs some face challenges how to be authentic, be able to sell and have a lot of patience.

Ruiz, with more than four million followers TikTok and more than a million subscribers to Youtubehe commented that some brands or ventures want results in less than a month, however, large volume sales take time and persistence.

In this sense, he recommended never to be employed influential persons differs from the production niche, nor should it be underestimated micro-influencersthey tend to associate with their sector of followers.

Furthermore, there is the eternal problem haters in social networkswho often write comments to harm the reputation of the venture, but entrepreneur You can use that hatred to your advantage.

“You can delete them or something much better and more strategic: grab negative comments and respond with a video, showing how wrong they are. It generates more sales, and controversies are also morbid for some of the public,” said Ruiz.

It also emphasizes the importance of interaction, that’s all, since human beings are very visual and everything they love enters through their eyes.

“(…) in order for the product to be sold, it needs to be seen every day, one to three times. It is necessary to create content that meets the needs of users. consumers and further”, he concluded.