Stars Inessa Generalova: “I’m glad when they offer to pay, it confirms the honesty of our checks and analysis”

First of all, Ecoraznos® is a project that informs everyone about what conscious consumption, safe goods and environmental protection are and why it is possible and easy.

Now the project has already become a kind of security fortress that helps all my new readers to move, as we say, to the “bright side” – to alternative products, thanks to our objective assessment of what the consumer uses. There are now a lot of different toxic substances around us, which get on our skin and inside us every day, and then health problems arise.

We have recently opened a platform that many subscribers have been waiting and requesting for a long time! We are working on it 24/7 together with a great team of developers. The launch of the platform is a joyous event for me and my readers – we’ve all been looking forward to it. A lot of resources, effort and time went into launching the site. It took about 1.5 years from idea to implementation, we involved 45 experts.

This is a full-fledged site with a database of toxic components, carcinogens and allergens. Our direction is food, cosmetics, household chemicals, food supplements, vitamin preparations and products for pets. We will expand the table and constantly supplement it. Work is being done every day so that the site has only relevant information!

Now only the Ecoraznos VS Avitaminosis section is open on the platform, in which more than 3000 vitamin preparations and food supplements have been tested. Plus a methodological guide that we wrote based on scientific research. It can be safely distributed in clinics to inform the population. Written in very simple language and the information inside is quite serious. We are currently working on migrating our approved funds database, which contains over 30,000 entries. We analyzed all their compositions with experts on the shelves, each one separately. Each one is manually entered on the site, plus there are daily checks and updates. In short, we are not sitting idle (smiles)

Previously, Excel and PDF formats were used instead of the platform, tables and documents had to be downloaded separately, and only then was it necessary to search for the necessary information. It was uncomfortable for people. And now you can simply register on the platform and that’s it: access from anywhere from any device and the interface is like the marketplaces.

The platform also has pictures, links to stores where you can buy the goods, ratings and reviews. All for the convenience of users.

As the project grew, people who were competent in their field were needed. One head is good, but many heads with different formations can create something incredible and highly objective. Which we did. It was therefore decided to involve specialists from various fields. These are specialized experts from medicine and other sciences, such as ecology, pharmacology, chemistry and biology. Our consultants and permanent experts include pharmacists, doctors, cosmetologists, ecologists, technologists and nutritionists. We are constantly recruiting new experts. In addition, specialists often come to the team themselves, because the Ecoraznos® project resonates with many.

When I decided to promote the Ecoraznos column, it was just a blog column. I was pregnant with my second child, and I realized that if not now, then later, I would put the idea aside forever. And at the very beginning, my only assistant was my student from the Ministry of Emergency Situations Academy, where I then taught marketing communication. She volunteered to help me collect trains all over the internet for some notional amount in the region of 500 rubles. I sorted the compositions and she collected them for me all over the Internet and took pictures, copied labels from stores.

About a month after starting the new section on the blog, I got an assistant. This was my reader. She wanted to work for me for free, but I also paid her some symbolic amount from the first days, because I really value the work of each of my employees. And now she continued to collect compositions instead of a student. Then another reader joined, with her we already started looking for specialized specialists. The first experts of the team were an ecologist and a pharmacist. The ecologist now heads the specialist department. And gradually, as the project grew, my audience and responsibility for the content, new people came. Then we started attracting more and more experts who sometimes understand the songs better than I do. The team is constantly growing.

The project is secured and was created only from money that we earned ourselves, so all money comes exclusively from the income of the project. There are no investors, which protects us from bias. For example, when we sell some collections, we hire new employees and pay salaries to permanent specialists.

There was a lot of negativity from the manufacturers. Generally, companies are divided into three types. The first ones run away with us immediately, devaluing the work of the team and mine. They are trying to prove that everything is not so bad, they sued me, there were all kinds of threats, even physical violence. But we’ve been working under such pressure for the seventh year and we’re probably used to it. The second type, on the other hand, rejoices if at least some drug has passed Ecoraznos®. They are proud that at least something passed, they give it as a product preference. And the third type, those who seek advice, seek to change for the better, to improve their compositions.

There is a lot of negativity from bloggers who advertise products that have not passed Ecoraznos®. I’m like a white crow in this regard, because such a blogging community is practically non-existent for me. Many bloggers take everything for advertising, despite the reports. We have very different opinions on this. There were even cases where they bought ads from various influencers to discredit me and say that the reviews are complete nonsense. Moreover, such advertising is still sold and these are not isolated cases.

Yes, there have been attempts to pay for “Buy” posts. But as a rule, I immediately talk about it in the blog. I’m even happy when they offer to pay, because that’s the best content, thousands of times confirming the honesty of our checks and reviews.

And there was one pharmaceutical brand that had been trying to buy the compositional analysis of three products piecemeal or scam for several months. We rejected it even though it was possible to make a small contribution about these vitamin preparations. But it is a matter of principle.

We have very ambitious plans! But we won’t reveal all the cards. I can only say that the project has already started working on the creation of an application for the convenience of choosing cosmetics, dietary supplements and other products. We are also constantly trying to add new sections to the platform to cover more and more different areas of life.

As I say, I’m going to take a breather and go on a 2 week retreat until the whole platform is launched, but until then we’re smiling and plowing! (Laughter.)

Yes, there were those who tried to copy the format, and they were not few. There have been instances where people have simply taken my posts and passed them off as their own. And they didn’t even rewrite them! There were also those who simply borrowed the format. In addition, these were both big millionaire bloggers and large-scale business projects.

However, it is precisely because of this that we try to work and move forward! We create new formats with original content and do not stop thinking about what is being copied from us. For this reason, our project is still ahead of everyone, and copying is the best recognition.