FIFA president Gianni Infantino has threatened that the tournament cannot be broadcast if the offers do not continue to meet expectations. “The offers from the broadcasters, especially from the five major European countries, are still very disappointing and are simply unacceptable,” writes the Walliser on Instagram.
The viewing figures for the Women’s World Cup would be about 50 to 60 percent of the viewing figures for men’s tournaments. However, the broadcasters’ bids are 20 to 100 times lower. “It is our moral and legal obligation not to underestimate the Women’s World Cup,” said Infantino. “100 percent of the rights fees paid would go directly to women’s football to promote measures for equal conditions and equal pay.”
Infantino’s statement on Instagram:
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Time difference as an obstacle
The bidding process for the TV rights for the finals in Australia and New Zealand (from July 20 to August 20) has been underway since last October. Due to the time difference, negotiations in Europe are particularly difficult.
Although FIFA has already signed contracts with American, Canadian and Brazilian television stations, nothing is certain in England, France, Germany, Italy or Spain less than three months before the start of the tournament.
SRG owns the TV rights
In Switzerland it is different. Last year, SRG obtained extensive live and highlight rights in collaboration with the European Broadcasting Union (EBU). The Swiss is participating in a World Cup for the second time since 2015. Opponents in the preliminary round are New Zealand, Norway and the Philippines. (con/sda/afp)
Soource :Watson
I am Amelia James, a passionate journalist with a deep-rooted interest in current affairs. I have more than five years of experience in the media industry, working both as an author and editor for 24 Instant News. My main focus lies in international news, particularly regional conflicts and political issues around the world.
