Netflix has initially launched its announced action against access data sharing in Europe in Spain and Portugal. The video streaming giant estimates that about 100 million households worldwide piggyback on the accounts of family and friends. The service wants extra money from them.
Customers with standard and premium accounts should now be able to pay for up to two other people who do not live with them under the same roof. With the launch in Portugal and Spain, it becomes clear that prices will vary in different European countries. In Portugal that is 3.99 euros per month per person, in Spain 5.99 euros.
Netflix has long tolerated sharing credentials. In the video streaming industry, there is now a greater focus on profitability in general, after many providers have been chasing more users for years. Netflix rival Disney, among others, has just announced cuts in the production of films and series.
A central question in taking action against account sharing is whether Netflix can keep affected users or whether they will simply forego the service. Netflix hopes for the appeal of its exclusive content. At the same time, the service introduced a cheaper rate with advertisements. So far, according to the company, new users have taken advantage of it and not existing customers who switched from more expensive plans. (sda/awp/dpa)
Soource :Watson
I am Amelia James, a passionate journalist with a deep-rooted interest in current affairs. I have more than five years of experience in the media industry, working both as an author and editor for 24 Instant News. My main focus lies in international news, particularly regional conflicts and political issues around the world.
