“Less sexy” and “obese”: M&M’s abolishes mascot Manor boss Gilg resigns – did it explode or did he switch to Migros?

M&M’s funny mascots have always been associated with the brand. They were depicted on the packaging and merchandise of the chocolate lenses brand, which belongs to the Mars group. But now the so-called Spokescandies are retiring for the time being.

M&M’s announced this today on its Instagram profile. The reason why the mascots no longer advertise the colorful candies seems absurd to some: Mars is responding to criticism that the look of the Spokescandies has become too progressive. In addition to the newly introduced purple chocolate bar, which should symbolize acceptance, the other mascots have had a makeover in the past year.

For example, the female characters were given sneakers instead of high heels. What the brand said was a well-intentioned gesture to represent a “more dynamic, more progressive world” was apparently taken as an insult by some people. Fox News right-wing populist TV presenter Tucker Carlson, in particular, bemoaned the makeover.

Shitstorm: M&Ms are too “unsexy” and progressive

According to him, the company wanted the candies to be “very unappealing and completely androgynous” so they no longer wanted to have a drink with any of the characters. The new sporty shoes are also “less sexy” than the original high heels. Carlson was stunned when three female mascots were printed on M&M’s bags for a public relations campaign in January. The moderator then described the characters as “obese”.

Social media users also jumped on the topic, M&M’s got a shitstorm. That’s why the brand has now announced on Instagram that it is taking an “indefinite hiatus from the Spokescandies”. “We understand now — even a candy’s shoe can polarize,” the post says.

Instead, American actress and comedian Maya Rudolph is now the advertising face for M&Ms, as the article says. She is known for the NBC show “Saturday Night Live” and America could agree with her.