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2022 was a difficult year for Czech automaker Skoda. About 17 percent lost sales due to delivery problems and high raw material costs. Now Skoda is hitting the gas: by 2026, the VW subsidiary will launch six Stromers. Despite the aforementioned sluggish year, Enyaq iV, Skoda’s first all-electric Stromer, sold around 20 percent more than in 2021. Skoda wants to build on this success.
The planned new product range includes two updated variants of the Enyaq family and four all-new electric cars. In addition to the renewal of its product range, Skoda is repositioning itself as a brand with its revised design and new logo. The VW subsidiary is investing approximately 5.5 billion francs for this transformation.
First look at the new models
At its headquarters in Mlada Boleslav in the Czech Republic, Skoda got a first look at its new e-models – as life-size plastic sculptures, not sheet metal. The appearance and exact names of the models remain a mystery. “By 2026, we will cover all vehicle segments of interest to our customers with our new battery-electric models,” says Martin Jahn (53), Skoda’s Head of Sales and Marketing. These include an all-electric station wagon and three e-SUVs of different sizes.
In 2024, Skoda’s electric offensive will begin with the electric successor of the SUV Karoq: a 4.5-metre-long compact SUV known as the Elroq. It should be the equivalent of the front-wheel drive VW ID.2 on the same platform. Then, a year later, we continue with an entry-level SUV with a length of approximately 4.20 meters with the project title “Small”. The small car, which will be produced in Matorell, Spain in the future, will have about as much storage space as a Skoda Scala. At an estimated price of around 25,000 francs, it will keep entry into electromobility affordable.
In 2026, these e-cars will be followed by a 4.70-metre station wagon and a 4.9-metre seven-seater based on the MEB platform. The latter has the “Space” working hood and will be the production version of the Skoda Vision 7S working. In all new models, Skoda strives to use sustainable and ecological solutions for materials and raw materials: for example, fenders made from recycled tires, as in the Vision 7S, or leather made from olive wood fibers, as in a future version. new Enyaq IV.
once across the entire spectrum
In addition to electric innovations, the Czech VW subsidiary is also revising its previous product portfolio. In 2025, electric pioneers Enyaq iV50 and Enyaq Coupé iV50 will have a new design. Engine, performance and range will likely stay the same.
Combustion models are also being renewed. Because gasoline and diesel models continue to play an important role in meeting all customer requests. Even if 2035 marks the end of internal combustion engines in the EU: Skoda will sell them elsewhere in the world. For example, an expansion to Vietnam is on the agenda. Skoda boss Klaus Zellmer (55) is clear: “You won’t hear of a deadline for the combustion engine from us.”
Before the end of this year, new generations of VW Passat’s sister Skoda Superb and SUV Kodiaq will be on the streets, including new plug-in hybrids. The Octavia station wagon and compact Kamiq and Scala models are getting a facelift. When and how it happened is not yet known.
Modern and robust in the future
Alongside the changes in the model range, the look of the entire Škoda brand is also changing. Marketing manager Meredith Kelly explains the Czech automaker’s new maxim of “Modern solid”: a new signature tune of Czech origin, new colors and a fresh design for showrooms, and the use of recycled and ecological materials. Skoda even dives into the meta level of the digital world and has created a so-called Skodaverse with avatars and fun functions.
The most important change will be the new logo, which should also have a digital impact. In the future, the Stromer will be decorated with the “Skoda” branding only on the front and rear. Internal combustion engines and plug-in hybrids will also have a two-dimensional arrow with an Indian feather head at the back.
Source: Blick
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
