As web technologies develop and advance, the design of pages becomes more and more complex, as they must maintain their readability and quickly adapt to new technological changes. Therefore, web design is no longer just about combining colors and templates, but also about creating a cross-device compatible design and applying optimization strategies.
For this reason, in addition to being pleasant to read, a website must be intuitive and easy to use, offer a similar experience on both mobile phones and desktop computers, and provide the information that users are looking for in an organized manner. In short, you need to respond quickly to your target audience. Here are some best practices for web design in 2023.
Prioritize mobile design
According to recent statistics published by Statista, currently 54.8% of global website traffic comes from mobile devices. Therefore, current web design (buttons, menus, and icons) must facilitate the use of the thumb, as all tasks performed by mobile users use the thumb.
It is known that mobile devices have certain limitations when browsing web pages (especially the screen), which forces the user to interact with the web page in a different way than it would be the case on a computer. However, this limitation could also be beneficial as a more digestible, direct and simple design could be developed.
More functional and simpler pages
All trends point to a web design that is more oriented towards functionality and simplicity than full of animated elements or menus everywhere. These features make the website more enjoyable and do not burden the target audience. This also allows users to quickly find the products, services or information they are looking for.
Another aspect to highlight at this point is that a simple, functionality-oriented web design allows for a better hierarchy of content and visual elements. Finally, this type of layout improves spacing management.
search engine optimization
SEO strategies will help not only in improving the visibility of the website, but also in achieving good positioning in the major search engines. While you can build your website from scratch, you can use a free website builder to save time, such as WordPress, and use one of the many SEO plugins available.
Some SEO strategies you can apply to naturally optimize your website are:
-Implement a mobile-friendly design
– Use relevant heading tags (H1, H2, H3)
– Use relevant title tags and meta descriptions
-Use short and readable URLs
Soft colors and faded effects
According to a study by Top Design Firms, 39% of web users find a page with soft, low-saturation colors more attractive. According to this type of color, it provides an environment of calmness and cordiality compared to “party” or warm colors.
On the other hand, frosted glass or blur effects are also in trend, as they allow a certain area to stand out without affecting the text or image. Additionally, current web browsers support this type of design, so its use is highly recommended.
Conclusion
Trends in web design are directed towards responsive design, HTML5 and CSS3 that allow any web page to be visible on a mobile device. In addition, with the advancement of virtual reality, the use of these three elements will become essential for any web development.
Source: Panama America
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
