The cat is out of the bag: Sony and Honda have found the Afeela brand together. The first vehicles with this designation will be delivered in the spring of 2026. Sony Honda CEO Yasuhide Mizuno said tonight at CES 2023 in Las Vegas: “This prototype will be followed by development to mass production. Pre-orders are expected to start in the first half of 2025. The first customers will receive their vehicles in spring 2026.”
Anyone who had hoped for a catalog of the technical details of the Afeela was disappointed. On the contrary, Yoshida outlined Sony’s view on private transportation. And that mainly includes autonomous driving, augmented reality, safety thanks to technology and … entertainment. The car as a mobile multimedia and entertainment gadget.
To achieve this goal, Sony is partnering with semiconductor manufacturer Qualcomm to help build a so-called “Snapdragon Chassis” to smartly connect the 45 onboard cameras and sensors.
Electronics giant Sony and car manufacturer Honda founded Sony Honda Mobility Inc. last year. with the stated aim of bringing an electric car to the market.
Other manufacturers in the electronics sector have also been trying to enter the promising market for electric cars for years. The success of these efforts has so far been limited.
In addition to the vehicle, Sony presented at CES 2023, among other things, the improved VR2 virtual reality glasses (coming to the shops on February 22, 2023), and a game controller for people with a physical disability.
(together)
Source: Watson
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
