In terms of number of users, Instagram has replaced Facebook as the most popular social media platform in Switzerland for the first time. However, according to new research, television remained the medium with the greatest reach.
About 6.3 million people over the age of 15 (93 percent of this population group) in Switzerland watch television at least occasionally, 4.2 million of them every day, according to the Digimonitor published Tuesday by the electronic media advocacy group. (Igem) and advertising media research Who emerged. Second in reach is radio with 6.1 million users aged 15 and older.
Social media platforms are still very popular. About 72 percent use such a platform at least occasionally. That is one percentage point more than in last year’s survey. While Instagram had already replaced Facebook as the most popular platform among 15 to 24 year olds in 2017, the photo platform is now number 1 overall. (saw/sda)
Source: Watson
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
