Twitter is now called “X”, otherwise nothing will change? But. Among other things, the old company logo of the company in San Francisco must make way. Monday afternoon local time, a crane truck stopped in front of the company’s headquarters. The Twitter letters on the facade of the historic building must be removed as soon as possible by order of Elon Musk to seal the end of the old Twitter.
After Elon Musk rebranded Twitter as X, an employee began removing the company’s old logo outside its San Francisco headquarters. After removing six letters, the worker was stopped for performing “unauthorized work,” police said. pic.twitter.com/EQgaT0VMrt
— The New York Times (@nytimes) July 25, 2023
After the first letters were removed, police officers came and stopped the work. The crane partially blocked the road, confusing passing robot taxis.
Local police said Twitter did not notify security, building owners and authorities about the work. Amidst the confusion, the police were called. Officials briefly intervened to halt the work in progress, but eventually backed down.
Police later told the San Francisco Standard that there was a misunderstanding. One of them had been called in to investigate a possible illegal roadblock. However, at the scene, officials determined “that no crime had been committed and the incident was not a police matter”.
At this point, only the letters “he” remained from the word Twitter.
I think Elon didn’t get the permits to change the Twitter sign to “X”, the police shut it down, and now the sign outside Twitter just says HQ
“He”
Which somehow feels right. pic.twitter.com/oKYEqSpuFi
— Cooper (@Cooperstreaming) July 24, 2023
The next few days or hours will probably tell how things go.
The latest episode also has a prelude: Musk had the ‘w’ painted over on Twitter in April after a dispute with the landlord of the property – the richest man in the world refused to pay rent. Apparently he thought Titter was funny.
Our landlord at SF HQ says we are required by law to keep the sign as Twitter and can’t remove the “w” so we painted it background color. Problem solved! pic.twitter.com/1iFjccTbUq
— Elon Musk (@elonmusk) April 10, 2023
(oli)
Source: Watson

I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.