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Aleksander Ceferin (55) has spoken openly about the possibility that premier league matches can also be held in the US in the future. The goal, of course, is to increase sales.
In the podcast “Men in Blazers”, the Slovenian is asked about such rumors and openly admits: “It is a possibility.” What is mainly meant is the final. Ceferin says discussions have started about it. The finals in Istanbul 2023, London 2024 and Munich 2025 have already been booked. “Then we’ll see.”
Ceferin doesn’t mince words that the drive is financial. The US market is already hugely lucrative, but also for the future. Last year, CBS, Viacom and Paramount paid $1.5 billion for the broadcast rights for the next six years. The Champions League final between Liverpool and Real Madrid attracted a record 2.76 million viewers on CBS.
Everyone involved should benefit from it
Ceferin is aware that these business games will probably not go over well in Europe. “Fans will say, ‘Those bastards in Switzerland, they only care about the money.’ But I will repeat it a thousand times: we pay 97% of our income to the clubs and nations.” The change would only be made if it would benefit everyone involved.
To further increase revenues, the US market offers exciting prospects. And when it comes to marketing, the Americans are “much more talented” than the Europeans. NBA, NFL or NHL have been traveling to Europe for individual matches for years. These are major events that enjoy great popularity here and have contributed to the popularity of American sports in our latitudes. Will UEFA copy this approach for you in the future? (dti)
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
