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Will Credit Suisse’s bankruptcy also tear a major financial hole in the sports world? Will the highest Swiss football league soon be called the “UBS Super League”? Will Roger Federer continue to greet arriving passengers at Kloten Airport on behalf of Credit Suisse?
Credit Suisse’s portfolio has always included a large number of sponsorships in national and international sports. An overview:
great competition
Credit Suisse has given its name to the top Swiss football league since the 2021/22 season. The contract runs until 2025 and, according to information from Blick, has a total value of approximately CHF 32 million, or CHF 8 million per season. Interesting: The deal between the Swiss Football League and Credit Suisse was signed in November 2020. In a phase in which the sport was facing uncertain times due to the corona pandemic. An indication of how important it was for Credit Suisse to support sports.
Swiss Football Association
Every year, about 5 million francs flow into the SFV treasury. There are also bonuses for success, although Credit Suisse no longer distinguishes between men and women since last year. Equal success brings equal rewards. In addition to the ladies and men’s A teams, all junior selections also benefit. According to “NZZ”, the contract between Credit Suisse and the football association explicitly states that half of the sponsorship money goes to young people. There is also the “Credit Suisse Cup”, the official Swiss school football championship.
2025 Women’s European Championship
The venue for the 2025 European Women’s Football Championship will be decided on April 4. The candidacy of Switzerland, of which Credit Suisse is the main partner, has a good chance of being accepted. Will the negative headlines about Credit Suisse in the UEFA executive committee lead to skepticism about the Swiss application when comparing the applications?
Zurich football stadium
A new football stadium will one day be built on the Hardturm site. It is uncertain when that will happen. On the other hand, it’s clear who will get the naming rights to the new football temple from the moment it opens: Credit Suisse. And for about 30 million francs for ten years from the opening. It is unlikely that the “Credit Suisse” brand will still be around when the stadium opens, which will be at the end of this decade at the earliest.
Roger Federer
It is estimated that Credit Suisse paid the Swiss tennis star about CHF 10 million a year until he retired in 2022. And even after the departure of the Maestro, this amount should continue to flow to Federer every year. In return, a virtual Federer at Kloten Airport, for example, greets arriving passengers next to a Credit Suisse logo. Credit Suisse has neither denied nor confirmed the ten million for Federer that the financial magazine “Inside Paradeplatz” called for 2021. The bank is also listed as a “Global Sponsor” for the Laver Cup initiated by Federer.
Swiss sports aid
Credit Suisse also thinks of tomorrow’s stars and athletes in marginal sports when it comes to sports sponsorship. As a “platinum partner”, it is an important building block in the financial construction of the “Swiss Sports Aid Foundation”, which supports karateka Elena Quirici, biathlete Lena Gross-Häcki and speed skater Livio Wenger, among others.
golf
As a partner of the “Omega European Masters” in Crans-Montana, Credit Suisse supports Switzerland’s largest international golf tournament.
equestrian
Credit Suisse is one of the main sponsors of the CHI Geneva and has supported the “White Turf” horse races in St. Moritz since 1976.
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
