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What Lara Gut-Behrami (32) is celebrating on the slopes this winter is unprecedented. She has already achieved 16 podium finishes, including eight victories. If she defends her top positions on the various World Cup rankings during the World Cup finals in Saalbach (Austria), she will ultimately have four out of five possible crystal balls in her pocket. A dream winter!
Gut-Behrami’s extremely strong balance sheet also makes its coffers ring louder than ever before. She has collected R564,800 in prize money so far. For comparison: the 16 other Swiss women who scored World Cup points this winter obviously received a total of 426,225 francs. Michelle Gisin (30) is second in the Swiss women’s rankings with 104,825 francs – she received five times less prize money than Gut-Behrami.
Only the podium places really win
In 2016, the Ticino woman won the overall World Cup for the first time. However, their prize money then was considerably lower than today’s: 380,867 francs. Why? Because she won less often and was on the podium less often. However, it is also a fact that the same amount of prize money is not awarded at every World Cup race. For her victory in Killington (USA) she received 58,000 francs this season; for her last victory in Kvitfjell (No) it was 47,000 francs.
But how much does Gut-Behrami actually earn? The prize money must be taxed – depending on the country you ride in, up to 50 percent goes to the state. However, this is usually between 20 and 30 percent. The athletes’ main source of income is different anyway. Most of the money comes from the main sponsor (usually the main sponsor) and the supplier. What is crucial for both is which fixed salary and which bonuses are laid down in the contract.
There is also money from other personal sponsors. Swiss-Ski also pays an amount for top placements and ball wins. Diego Zuger is co-CEO of Swiss-Ski. He says: “Anyone who regularly finishes in the top 10 at the World Cup earns quite well. But for those who are regularly on stage, it really makes a difference.” This is the case with Gut-Behrami.
Odermatt probably makes a million more
If you talk to insiders and add it all up, Gut-Behrami will ultimately earn around R2 million this winter. For Marco Odermatt (26), the second Swiss skiing star, it is probably a good million more. The deciding factor is not his higher prize money (803,000 francs), but rather the greater number of personal sponsors compared to Gut-Behrami (20 to 3).
“The most important thing is how carefully and skillfully you have selected partnerships and how you can meet the partners’ requirements. Marco also performs off the track,” explains Odermatt’s longtime manager Michael Schiendorfer. Important for him: he is not thinking about making money quickly. “We often have very long-term contracts. This pays off overall and provides planning security. Marco has a stable sponsor house.”
Zuger: “Lara gives up a lot of money”
What’s exciting is the fact that Gut-Behrami hasn’t given a damn about social media for five years – which means her sponsors can’t profit from her either. Zuger: “This means that Lara also gives up a lot of money. But she chose it because it suits her better, and that must be respected.” He also expresses his concern about the fact that squad riders at Swiss-Ski have virtually no expenses. “And because they are on the road about 180 days a year is not negligible. This is often much more problematic in smaller ski countries.”
In any case, if Gut-Behrami continues her triumph in Saalbach, she will be richly rewarded – also financially.
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
