Not a final like any other: this Super Bowl causes the laws of football to crumble

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The San Francisco 49ers and Kansas City Chiefs battle Monday night at Allegiant Stadium in Las Vegas.
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Andrea CattaniSports Editor

Ian Eagle (54) has come up with something special for his mission in Jacksonville in the sunny American state of Florida. During this guest appearance by the Chiefs, this recently dominant football team from Kansas City, the commentator from TV channel CBS wants to add a special memory.

Eagle must be patient until the second half. Only then does Chiefs quarterback Patrick Mahomes (28) and the entire team slowly turn things around: a loosely thrown pass from Mahomes flies in an arc into the end zone, where his teammate Travis Kelce (34) can catch the ball unchallenged.

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This is exactly what Eagle has been waiting for. “Kelce finds an empty space for the points,” he shouts into the microphone in his voice, which is often shrill at such tense moments. And from that moment on, Eagle has been a piece of internet history.

Swift on the side of the wardrobe

That weekend in mid-September, Taylor Swift is free for once. After three months and a total of 50 concert appearances across Europe, the 34-year-old has agreed to a few quiet weeks before heading to South America and Asia for another concert marathon. But the quiet is something like that with Swift. Because the game in Jacksonville would be one of the last Chiefs games that the pop superstar would miss from now on.

The following weekend she watched a home game in Kansas City live for the first time from one of the stylish boxes. After the match, TV cameras saw her leaving the stadium late at night, accompanied by Travis Kelce. Kelce, this 6-foot-2 locker of a guy who just caught his quarterback’s pass in Florida. And from then on, this duo is also a piece of internet history.

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American football – the men’s sport

With Taylor Swift as a noble football fan, what did not fit together for decades comes together. The singer, who once started her career in the American country and has now reached the mainstream, is opening up markets for the National Football League (NFL) that she previously could only dream of, despite years of millions of investments. The archaic sport has always had to be limited primarily to the male audience. With Swift in fan paraphernalia in the stadium, a very young and mainly female target group suddenly appears.

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Over half a billion people follow Swift on social media. So when Ian Eagle on CBS suddenly talks about Travis Kelce in an “empty room” and cleverly quotes from one of Taylor Swift’s biggest hits, the word quickly spreads across the Internet and opens up the sport to people who have never heard of a touchdown. heard (scoring in American football), let alone a tight end (Travis Kelce’s position).

The NFL boss rubs his hands

21 weeks and 19 games have passed since the game in Jacksonville – the Chiefs won 17:9. In the NFL, the big season finale is the Super Bowl on Monday night, and Kansas City has once again worked its way to the finals. The team appeared in the last four finals three times. And yet this Super Bowl is completely different from years past.

Taylor Swift has been spotted at Chiefs games 12 times this season. And each appearance acted as a catalyst for the new connection between this dazzling pop world with fans from all over the world and football, which sees itself as quintessentially American with its patriotic celebrations and the brutal style that is probably unique in the sport. It’s no longer a secret that Swift and Kelce are lovers. And now even NFL boss Roger Goodell (64) has responded to the new phenomenon: “She’s a great artist, he’s a great athlete. It is clear that we are very happy with this attention.”

This hug is going viral: Taylor Swift and Travis Kelce spin around on the court(01:14)

But Goodell will likely be even happier with the additional revenue. Experts expect the Super Bowl to break all viewing records this year. And according to Forbes, in addition to the TV spots for beer, pickup trucks and fast food that are traditionally aimed at men, an unusually large number of brands with a focus on a female target group are now also involved in advertising revenue.

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The quarterback who shouldn’t even be in the finals

Everything is different in this 58th Super Bowl when it comes to the clash on the (artificial) grass. The final hurdle to Kansas City’s fourth title this year is the San Francisco 49ers with their playmaker Brock Purdy. Like Taylor Swift, the 24-year-old is a figure who, in the traditional view of football, would have no place in a Super Bowl.

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In the usual selection process, in which all NFL teams take turns recruiting young players from college teams, Purdy was the very last player selected in 2022. It earned him the affectionate but also somewhat derogatory nickname ‘Mr. Irrelevant” because the players drafted last never really get to have great careers in the league.

Good circumstances and a talent apparently overlooked by many scouts helped the young man from the small Arizona town of Queen Creek rise quickly, allowing Purdy to triumph Monday night as the first Mr. Irrelevant ever at the quarterback position in the Super Bowl.

Superstar in travel stress

Taylor Swift will probably be present in the stadium in Las Vegas again. She will still be on stage in Tokyo on Saturday evening, but thanks to the time difference and the private jet she will land in the city in the Nevada desert in time for the final.

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There was criticism of these wild escape plans (Swift will appear again in Melbourne (Aus) on February 16) from the conservative American news channel Fox, which is otherwise not known for its extensive reporting on climate change. But at this Super Bowl, everything is completely different.

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Emma

Emma

I'm Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.

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