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The new double life of Mick Schumacher (24) is leading to a row among the sponsors this year. In addition to his previous job as a Formula 1 substitute driver for Mercedes, the German will drive Alpine races in the World Endurance Championship in 2024 and will also make his debut at the classic in Le Mans.
Schumi has two jobs for two employers – Alpine is a direct competitor of Mercedes in Formula 1. But the French are also active in the Endurance World Championship.
Two Swiss companies are directly affected by Schumacher’s new double life. While the watch manufacturer IWC from Schaffhausen has been a sponsor of the F1 team Mercedes for years, the watch manufacturer H. Moser & Cie from Neuhausen am Rheinfall SH has joined Alpine as a sponsor for F1 and also the Le Mans division.
The celebrity’s name is divided among the residents of Schaffhausen
The competitors’ headquarters in Schaffhausen are only three kilometers apart – but who can advertise with perhaps the best-known name in the motorsport world? Especially in the luxury segment, there is usually an insistence on exclusive contracts.
But Schumi now has a special deal. As Moser spokeswoman Nathalie Cobos told Blick, the two Schumacher companies in Schaffhausen are parting ways. In the job at Alpine he is an ambassador for Moser, in the job at Mercedes he is, as before, equipped with IWC.
On Wednesday, Schumacher wore the Moser model Pioneer Cylindrical Tourbillon Skeleton on his wrist during the team presentation at the Alpine headquarters in England, which cost 79,000 francs. However, when he drives a Mercedes, he currently wears the IWC model Big Pilot’s Watch Top Gun Edition “Mojave Desert”, which is available for P17,000.
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
