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In the future, large internet companies should be compensated for the distribution of media content. The major publishing houses welcome this proposal from the Federal Council. However, small media feared that the ‘supplementary copyright law’ could prove counterproductive.
When major internet platforms such as Google show short excerpts from newspaper articles, they do not have to pay publishers anything for this. During the consultation, the Swiss Media Association (VSM) expressly welcomed the fact that the Federal Council now wants to change this with the so-called supplementary copyright law.
The platforms benefited enormously from the publishers, the VSM wrote. This is because media content allows the Internet giants to collect data about the interests of Internet users, allowing them to serve targeted advertisements. However, the smaller, independent media, which have united in the Association of Media with a Future (VMZ), expressed doubts about the new law during the consultation. It prevents the debate on media financing. (SDA/chs)
Source:Blick
I am Liam Livingstone and I work in a news website. My main job is to write articles for the 24 Instant News. My specialty is covering politics and current affairs, which I’m passionate about. I have worked in this field for more than 5 years now and it’s been an amazing journey. With each passing day, my knowledge increases as well as my experience of the world we live in today.
