For business leaders, the beginning of the new year provides an opportunity to understand which trends will affect your business.
For this reason, after a significant acceleration in the use of technologies during the pandemic, it is time to think about adopting solutions that make the difference between maintaining the status quo, resilience or even achieving growth, in the conditions uncertain external variables.
At the beginning of 2023, one reality is clear: business leaders must face the uncertain global economic climate, rising inflation, supply chain disruptions, budget cuts and, at the same time, pressure to recruit and retain talent. According to the latest report Regional Office of the International Monetary Fund (IMF) Inflation levels in the region are estimated to remain close to 9.5% until the end of 2023, compounded by numerous external factors that are unpredictable.
Faced with these challenges, there are 3 trends that can help us stay one step ahead i create competitive advantages for continued growth.
Use artificial intelligence tools, freeing up time for more creative and satisfying work Efficiency par excellence: doing more work with work Less effort is a strong premise in any industry. And this is exactly what artificial intelligence makes possible today. For example, there is already ambient technology that records the data of the interaction between the patient and the doctor, i.e analyzes and records in the patient’s medical history. This means that doctors do not have to enter data manually, but instead supports them as an assistant, providing predictive medical recommendations and, most importantly, improving medical care for their patients. Another clear example is in the financial services industry, where the combination of using cloud computing, data, advanced analytics and machine learning enables identify trends and patterns, helping to map risks for financial institutions. There are companies already using this technology that can run millions of calculations in an instant, speeding up calculation time by 100 percent, saving 40 percent of infrastructure costs, achieving near-infinite scale in minutes. This means they can have more capital on hand and employees can make more agile and informed decisions for their clients.
Cyber Security and Zero Trust: Never Trust, Always Verify Cyber security is an environment that has changed and become significantly more complex since 2020. In the last year, we had a 230% increase in password attacks (a type of brute force attack in which an attacker tries the same password on multiple accounts before switching to others and repeating the process), and the data confirm that 91% all cyber attacks start with email.
In this context, implementing a zero-trust strategy is relatively simple, as the steps are digital hygiene measures to protect yourself and mitigate potential risks. against up to 98% of attacks. One of the five measures in this model is activation of multi-factor authentication (MFA), Multi-factor authentication (MFA) adds a layer of protection to the application process. When accessing an account or application, users must pass additional identity verification; for example, they have to scan a fingerprint or enter a code receive on your phone.
The future of work: measure real employee performance Real advantage competitiveness in this dynamic economic environment helps employees shine and thrive. The challenge is to think about a new approach to creating a culture that meets the needs of a workforce that is digitally connected but physically dispersed. In this sense, for almost 3 years we have been searching for different versions of remote and hybrid work, and the truth is that, on the one hand, many employees have accepted the benefits of flexible work and do not want to leave this modality, and on the other hand, many employers have a certain return expectation that he will have his associates in the office as if it were 2019.
When we look at data from our recent studies, we find that there is a disconnect between leaders who say they have complete confidence that their teams are productive (12%) and employees who say they are productive at work (87%). Now more than ever, business leaders must balance the interests of employees with the success of the organization, aligning so that everyone is doing the work that has the greatest impact. Therefore, measuring the actual impact of employees can put an end to productivity paranoia and lead to a change in culture in companies.
In this context, technology can be used to help establish agreement and measure progress, for example, with OKRs (objectives and key results) that ensure employee performance is aligned with company goals. In the same way, it enables the determination of critical work and for employees to focus on it. Finally, with the help of data, we can empower a culture that rewards impact, not just activity, helping them succeed in the new future of work.
Today in our region we face a panorama in which companies are under pressure to be more agile, optimize their resources and reduce their costs, and these business needs can be addressed through the appropriate use of technology.
For this reason, leaders from various industries recognize that innovation is the only way forward through uncertainty in global markets, especially as they continue to create new business opportunities.
Source: Panama America
I am David Miller, a highly experienced news reporter and author for 24 Instant News. I specialize in opinion pieces and have written extensively on current events, politics, social issues, and more. My writing has been featured in major publications such as The New York Times, The Guardian, and BBC News. I strive to be fair-minded while also producing thought-provoking content that encourages readers to engage with the topics I discuss.
