I know people who say their personal Advent calendar is made up of 24 Christmas movies: every evening a joy to tune in to the Christmas season, which is so dark this time, to save energy. I can understand this, and I also understand that Netflix, Apple TV, Disney, whatever they are called, are increasingly becoming an integral part of Swiss family budgets.
So I keep an eye on how prices develop here. I follow Netflix because, according to Statista, more than half of its users used the service in 2021. I contacted the company about a recent price increase earlier this year. It is important for me that all participants know that for companies with a large market share, “everything” is impossible in terms of price. For example, he should be able to make a stronger case for different prices in a country than the average income, purchasing power and/or cost of living in the country. From my point of view, cost-based reasons have special weight on the scale.
What this means for streaming providers: Any discrimination against Swiss customers in comparison to neighboring countries should be avoided. These recommendations apply to streaming providers as they do to all other service and product providers: Discrimination is its own target over time because it means consumers are being scammed. You (and I) will not tolerate this without grumbling. Or, to put it another way: only a Christmas goose can be gutted…
Stefan Meyerhans, Head of Pricing
Source: Blick
I am David Miller, a highly experienced news reporter and author for 24 Instant News. I specialize in opinion pieces and have written extensively on current events, politics, social issues, and more. My writing has been featured in major publications such as The New York Times, The Guardian, and BBC News. I strive to be fair-minded while also producing thought-provoking content that encourages readers to engage with the topics I discuss.
