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Every day, many employees across the country eat lunch at one of the many restaurants nearby – others like to dine out. Some guests then rate their restaurant visit online. The current “Gastro Web Review 2023” shows the cities where guests are most likely to get their money’s worth.
Gersau SZ-based software provider Re:spondelligent has created a ranking of 16 Swiss cities for 2022 with thousands of stars from 1 to 5 on various online portals. The result shows where the culinary castles are in Switzerland. And where the guests are most dissatisfied.
st. Gallen maintains its top spot
st. Gallen is the leader for the fourth time in a row. The food and ambiance are particularly positively highlighted in the reviews. Winterthur ZH followed closely in second place, while restaurant operators from Zurich took the podium with a third place. The worst performer is Lausanne, thus taking over the red light from Lugano TI.
For its research, Re:spondelligent, a software developer specializing in online reviews, surveyed 6,400 restaurants from 16 cities in Switzerland, Austria, and Germany. Last year, 453,000 guest reviews were received for these organizations on various online portals. Re:spondelligent used this to create a city ranking for each country that shows where the culinary strongholds are. And where the guests are most dissatisfied. Cities can receive a maximum of 100 points in the evaluation. Values above 80 points are considered “good”, and values above 90 points are considered “very good”.
For its research, Re:spondelligent, a software developer specializing in online reviews, surveyed 6,400 restaurants from 16 cities in Switzerland, Austria, and Germany. Last year, 453,000 guest reviews were received for these organizations on various online portals. Re:spondelligent used this to create a city ranking for each country that shows where the culinary strongholds are. And where the guests are most dissatisfied. Cities can receive a maximum of 100 points in the evaluation. Values above 80 points are considered “good”, and values above 90 points are considered “very good”.
What can make restaurateurs happy: The vast majority of reviews are positive. “83.6% of people give 4 or 5 stars. Alexander Zaugg (40) says only 6.7 percent are 1-star. He is the founder and CEO of Re:spondelligent. Food, quality, friendliness or service is most often cited in positive terms.
However, the long-term development is less pleasing for companies. The rate of criticism has increased greatly, causing the average ratings of restaurants to drop significantly. The price-performance ratio is especially often mentioned, which made it even worse for guests. “This is directly related to the level of service received,” says Zaugg.
The reason for this was quickly found: Hotels and restaurants are short of skilled workers. And if you don’t have enough staff, you have to throttle service. As a result, more guests feel they are getting less bang for their buck. The analysis shows that cities with the highest service scores also have the best value for money.
“Guests have become more stringent in their ratings overall, as evidenced by the increase in 1- and 2-star ratings,” says Zaugg. For example, missing vegetarian or vegan menus are severely penalized.
Handling ratings properly should not be underestimated: Hoteliers and restaurateurs are good at responding to customer reviews. And both negative and positive. “Otherwise you listen to the critics too much,” says Zaugg. “An apology is important in case of criticism. If what you’re going through is not normal, of course you can point to extraordinary situations,” he explains. In 2022, companies in Switzerland answered one out of every six assessments – slightly less than in the previous year. They also react to negative reviews more often than positive ones.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
