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Iseltwald BE relies on five-franc turnstile fees and 50-franc entry fees for car companies to deal with the influx of Korean tourists to a pier on Lake Brienz. This “routing of tourist flows” has become necessary as the village has been overrun by thousands of tourists for months. The trigger was a Netflix series in Korea, which was also filmed on the aforementioned Iseltwald pier.
Foreign guests don’t just want to take selfies at Lake Brienz. Switzerland has many tourist destinations that attract guests from Europe and overseas. Blick asked four particularly popular addresses how they were steering the tourist flow – particularly in relation to the upcoming high summer season.
Verzasca Valley in Ticino
During the summer, more than 10,000 guests flocked to the Verzasca Valley near Locarno TI. The place is especially popular with German-speaking Swiss. Jeanne Gerber, spokesperson for the Lago Maggiore e Valli tourism organization, says there are many day visitors in addition to the holiday tourists. We have also taken some concrete measures in recent years to better control the flow of visitors and traffic.” Unlike Iseltwald, Verzasca Valley did not rely on fees, but expanded the reach of public transport, issued a parking pass, and promoted mobility with bicycles and e-bikes.
Aescher cottage in Schwende AI
In 2018, a Swiss mountain inn in Alpstein caused a stir on the Internet. Photos and videos from the Aescher cottage have traveled the world. Picturesque images of the cabin on the edge of the cliff have been shared millions of times on social media. As a result, tourists raided the inn on the mountain. In the autumn of the same year, the tenants gave up in exasperation. As the general manager Melanie Gmünder Blick confirms, the new owners are happy with the tourists. Although the excitement has subsided a little, the Aescher cottage continues to be photographed countless times a day by foreign tourists. Control measures are not necessary and one would like to avoid them in the future.
Observation tower in Uetliberg
Located on Zurich’s local mountain, the 72-metre-high tower was formerly accessible for free. Since 2015, Hotel Uto Kulm, the operator of the observation tower, received two francs for entry. “The tower cost several million francs. Also, according to the design plan, by the Canton of Zurich, we are obligated to maintain the tower at all times and make it available to the public 365 days a year, even though it is privately owned by the Fry family.” Uto-Kulm spokesman Benjamin Styger told him to look. incurs costs such as service. The two-franc admission should cover some of these fixed costs. »
The flow of tourists has not yet given a headache. But Styger also says: “In recent years we have noticed that more and more people are coming to Uetliberg on beautiful summer days. The rush is sometimes too big.” And also: “If population growth continues like this, I can well imagine that at some point certain control measures will also be required on Uetliberg – if not in the form of entry or access costs.”
Titlis
In May 2019, 12,000 tourists from China traveled through Switzerland. The XXL tourist group from the Middle Kingdom also stopped in Titlis. Urs Egli, spokesperson for Titlis mountain railways at Blick, says such a rush is an exception. “Tourists are our great pleasure and we have many years of experience dealing with them.” In the cold months of the year, when skiers come, you should pay attention to the tourist flow in Titlis. “In winter, we have a countermeasure with the dynamic price model that actively controls the flow of guests,” Egli says. “So we don’t have a lot of people in the ski area and on the connecting roads. Because Swiss people don’t like to wait in line for long.”
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
