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No beer has been drunk as much as Bud Light in the US. it happened. The advertising campaign featuring trans woman Dylan Mulvaney (26) ended in a fiasco. Bud Light beer sales fell. The world’s largest brewer, Anheuser Busch Inbev, had to wipe out hundreds of millions of dollars. Now a patriotic campaign needs to save the beer brand.
Anheuser Busch will apparently produce bottles with military camouflage prints and the “Folds of Honor” emblem. Folds of Honor is a scholarship program for the education of children and spouses of fallen and disabled American soldiers.
Budweiser beer produced by the same company will also be sold in aluminum bottles, the “New York Post” quotes a dealer. It remains to be seen whether the new design with energy-intensive aluminum will mobilize climate protection activists. (cut)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
