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Are you still watching linear TV or are you already broadcasting? 92 percent of Swiss people use at least one video streaming service – more than ever before. This is the result of a survey by comparison platform Moneyland. Last year, 89 percent said they used video streaming services.
According to the survey, YouTube remains the industry leader. 80 percent of respondents use the US platform owned by Google Group Alphabet. But in most cases, people only use the free version. If you only look at paying customers, the percentage of YouTube users in the Swiss population drops to 9 percent.
User numbers of streaming providers in Switzerland
| streaming service | 2023 | 2022 |
| YouTube | 80 percent | 79 percent |
| Netflix | 58 percent | 58 percent |
| SRF Play / RTS Play | 37 percent | – |
| tick tock | 30 percent | 22 percent |
| DisneyPlus | 30 percent | 22 percent |
| play Suisse | 25 percent |
– |
| Amazon Prime Video | 23 percent | 15 percent |
| Right to left plus | 23 percent |
– |
| 19 percent | 15 percent | |
| Apple TV Plus | 19 percent | 11 percent |
Netflix is the leader when it comes to paid streaming services. 58 percent of respondents said they use the US provider. That’s the same number as last year – meaning Netflix is stagnant in Switzerland.
“It’s a huge achievement for Netflix, with almost six out of ten people using the streaming service. Ralf Beyeler, 44, telecom specialist at Moneyland.ch, said in a statement regarding the survey, “However, it’s getting harder to gain new customers now.”
The competition is quite different: Disney Plus jumped from 22 percent to 30 percent, and Amazon Prime Video from 15 percent to 23 percent.
Traditional broadcasters want a piece of the streaming pie
Given the growing popularity of US giants, local TV stations are also increasingly getting into the streaming business. They are increasingly marketing their online offerings under the streaming banner. For example, SRG offers Play Suisse, where viewers can watch documentaries, movies and series, among other things. For German-speaking Swiss viewers there is also the Play SRF offer (similar to Play RTS in western Switzerland) where programs on the SRF and RTS channels can be played.
At German media group ProSiebenSat.1, the online offering is called “Zappn”, RTL markets the stream under the name “RTL Plus”.
57 percent of respondents use at least one of a TV station’s streaming offerings. The most popular is «Play SRF». Broadcast services of local TV stations were included in the survey for the first time. Therefore, there are no comparable values with the previous year.
Young people broadcast differently than old people
Social media platform Tiktok was also included in the survey: 30 percent said they use the Chinese short video platform. A strong increase (22 percent) compared to the previous year.
There are clear differences between age groups: YouTube and Netflix are the most popular streaming providers across all age groups. Tiktok aged 18-25, Disney Plus aged 26-49, and Play SRF and Play RTS aged 50-74 are in third place.
Paying for multiple streaming subscriptions is not popular with Swiss users: 28 percent say they only pay for one subscription. 10 percent have a subscription with two providers. Five percent of people pay for three subscriptions and two percent for four subscriptions.
From the end of June, many Netflix users will have to dig deeper into their pockets. After months of delay, the publishing giant is getting serious about its crackdown on free drivers. From then on, passwords can only be shared within the home. Netflix assumes that around 100 million households use the service with the login data of others. This is a high percentage when measured against 232.5 million paying customers.
Exactly how Netflix technically ensures that accounts are shared within only one household is unknown. In line with the pressure placed on freeloaders, new, cheaper subscriptions are popping up along with ads.
From the end of June, many Netflix users will have to dig deeper into their pockets. After months of delay, the publishing giant is getting serious about its crackdown on free drivers. From then on, passwords can only be shared within the home. Netflix assumes that around 100 million households use the service with the login data of others. This is a high percentage when measured against 232.5 million paying customers.
Exactly how Netflix technically ensures that accounts are shared within only one household is unknown. In line with the pressure placed on freeloaders, new, cheaper subscriptions are popping up along with ads.
For the survey, Moneyland, in collaboration with the market research institute Ipsos, interviewed 1,538 people in German- and French-speaking Switzerland in March this year.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
