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One is blue, the other is yellow. However, the Swiss Paraplegic Foundation’s logo and the new Swiss Post logo look (almost) confusingly similar. The foundation noticed this too.
“Two stars, one look: who looks better?” A spokesperson for the foundation explained “20 minutes”: “Of course we were surprised when the Post Office introduced its new logo.” However, he does not want to meet with the post office at this time.
The post office is also aware of the similarity. According to a spokesperson, no action is needed at this time. You only worry if there is a mess. But this risk is considered low, as the two logo “brothers” operate in two completely different industries.
New logo for 175th birthday
The new Swiss Post logo was revealed next year as part of its 175th anniversary. It is linked to the logos of previous years with a stylized red Swiss cross and the protected color “Postal Yellow”.
Instead of different letters in national languages, there is now only a bold black letter “P” in front of a yellow background. Swiss Post CEO Roberto Cirillo (52) says the new, uniform logo will be “the connecting element of language zones, as Swiss Post is in everyday life.” (chs)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
