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80 percent of Swiss households own at least one Tupperware product in Chuchichäschtli. Colorful kitchen utensils made of plastic have been a cult for 60 years. Yet the US company is in serious trouble. Shares fell outright after the US company warned of acute cash shortages. The search for desperate investors continues at full speed.
Tupperware parties are legendary. The idea that was once ingenious and now seems somewhat outdated: a dozen housewives – known as the party-manager – are sitting at home with a saleswoman with a cup of coffee, a punch, chips and pretzels. It’s easier to shop there. The hostess presents her products. Ladies strike. Especially with lots of actions. And very important: you chat and ideally get to know new friends.
20% of sales as revenue
The party manager – among the 41 providers in Switzerland there are only a few – earns 20 percent of the turnover. Even 25 percent if it proves itself, that is, if it sells well. It must be a few hundred francs per evening. For professionals or housewives who are dependent on a subsidy.
Just silly: Tupperware online missed the train. This is revenge. Parties are getting old. At least since Corona, customers prefer to order from the kitchen table at home. You still can’t order anything on the Swiss homepage, but you can order from online stores like Galaxus, but only at a lower range. A lot of sales are lost there.
Competition never sleeps
Another reason Tupperware is ending soon: you can buy similar plastic items in every store today. They are also colorful. Food can also be packed airtight. But copies are much cheaper than the original. An example: A flat container with a lid made of plastic for storing food costs 29 francs in the Tupperware catalog. A similar box can be found at Migros for CHF 7.95.
The system certainly has advantages for sellers: no investment in infrastructure and marketing. Their only task is to share enthusiasm and encourage buying.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
