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Credit Suisse headquarters at the Zurich Paradeplatz is legendary. In addition, CS employees work in impressive locations abroad. For example, in high-rise buildings in New York or Hong Kong rented by the bank. However, the best scenery for CS bankers is not in Zurich, New York or Hong Kong, but in Sydney.
The CS Tower is located in the Australian metropolis. Opened in 1990, it is 164 meters high and has 47 floors. Sydney Harbour, with its famous Opera House and Sydney Harbor Bridge, is right in front of the skyscraper. If you come by ferry or cruise ship, the blue tower with the inscription Credit Suisse catches your eye immediately.
Bank secured naming rights
However, CS Tower is the slang term for the building owned by Australian property investment fund Dexus. Actually, the name of the tower was Gateway Plaza.
Credit Suisse acquired the naming rights for the skyscraper more than a decade ago. That’s why he was allowed to prominently place his logo on the roof. The name has now been kept, as CS has long leased four floors of the tower.
It is unclear what will happen to CS Tower after it is taken over by UBS. “It’s too early to say anything about this,” said the CS media office in Australia.
It’s possible that UBS is holding the business and putting new letters on the tall building. But it is also conceivable that a bit of Swissness would soon disappear.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
