What a scene! There is no bigger event for a Swiss company than the World Cup final! 1.5 billion fans from all over the world watched the match between Argentina and France. 1.5 million of them are in Switzerland. It certainly wasn’t a funky game that would be remembered for decades to come. Advertising during the finals? Priceless.
A short side note from Sascha Rufer (50), commentator on Swiss television SRF, suddenly transports a small company from Switzerland to the center of the awards ceremony. Not once did Rufer mention “Sursee” striker Haris Seferovic (30). But from “Bändel aus Sursee”. Since then, Switzerland has been confused as to what this lanyard of medals for winners, losers and referees is all about.
Free advertising in the World Cup final
A small Swiss company is the focus of the trophy presentation at the world’s most important sporting event! Half-timbered from Sursee LU. Makes promotional items. From customer or employee gifts to completing a commercial product line. Organizes employee events. For really big names.
For example for UBS, post office or McDonald’s. For Stöckli, Swisslife or the Swiss Economic Forum. But the layout of Fifa surpassed everything. Fachwerk was at the forefront of the magnificent awards ceremony on Sunday.
Elegantly served by flight attendants
Fifa President Gianni Infantino (52), Sheikh Tamim bin Hamad al-Thani (42) and French President Emmanuel Macron (44) present their medals with a ribbon from Sursee. Elegantly served by Qatar Airways flight attendants. For 15 minutes, the Swiss-origin football players passed one after another with prizes. At the best time.
The company does not want to officially confirm the prestigious look to Blick. A responsible person from Fachwerk to Blick says that, for legal reasons, there is basically no information about partners and ongoing collaborations. Nobody at Fifa wanted to talk about working with Fachwerk.
Dominique Schlund and Patrick Berger
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
