The cheapest watch of the brand “JC Biver” is sold for only 70,000 francs. The most expensive for a million! The new luxury watch brand is none other than the Swiss “watch pastor” Jean-Claude Biver (73). In an interview with the newspaper “La Liberté”, he announced that his own luxury watch brand will launch in the spring of 2023.
Biver caused an uproar in the industry by first announcing that it would launch its own watch brand in February 2022. Biver’s son Pierre (22) is also on board. Jean-Claude Bivers’ performance in the watch industry is remarkable: he has a reputation as president of well-known watch brands such as Blancpain and Omega. Until 2018, he was head of the watch division at French luxury giant LVMH and was responsible for brands such as Hublot and Tag Heuer.
several dozen pieces
With its new brand, Biver wants to reinvigorate craftsmanship in watchmaking and produce “top quality” watches. Thanks to the address book it has created in 50 years, it will question the “most qualified suppliers” in every field.
The new luxury watch brand must break free from the “operational, organizational, financial and budgetary constraints of major structures”. Initial production would be limited to “a few dozen hours” in the first year. Biver said in a previous interview that 20 orders have already been received. In ten years production will increase to 100 to 200 exclusive luxury watches. Not for advertising purposes, customers are the “true ambassadors” of the brand. (SDA/sfa)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
