“The Lego store is an addition to the toy business,” said Karen Pascha-Gladyshev as she visited the 240-square-foot store on Wednesday. Pascha-Gladyshev is responsible for the German-speaking markets at Lego. You can present the attractions in your own stores to the Lego fan community and potential new customers, which will help strengthen the brand overall, she says. According to Pascha-Gladyshev, other dealers have also benefited from experience, according to experience.
Switzerland has had Lego stores in its neighboring countries for a long time. That’s why it’s surprising that the Danish toy manufacturer has opened a Lego store in Switzerland. Because, as Pascha-Gladyshev explained, Switzerland is one of the most important markets for Lego. However, Lego does not provide information on sales in Switzerland.
From a historical perspective, Lego and Switzerland were once closely linked: Switzerland had a manufacturing plant for Lego building blocks, and Baar even had its European headquarters for marketing and sales for a short time. However, in 2006 the plants in Steinhausen in the canton of Zug and Willisau in the canton of Lucerne were closed and the marketing business moved to Denmark.
(SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
