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Since its inception in 2020, Amazon’s Counterfeit Crimes Unit has held “more than 21,000 bad actors” accountable through lawsuits and reports to law enforcement.
On the one hand, the measures taken against product piracy concern products that need to be included in the logistics cycle of the world’s largest online retailer. The statistics also include cases where Amazon was able to provide companies and authorities with information about counterfeiters’ warehouses.
Artificial intelligence searches for fakes
Amazon not only sells products itself, but also acts as a platform for other retailers; Sellers of counterfeit products often try to use this route as a gateway. Therefore, in recent years the group has, among other things, expanded the controls applied when creating a dealer account. Systems with artificial intelligence also alert Amazon auditors to suspicious cases.
Amazon chief executive Dharmesh Mehta reported last year that Amazon blocked more than 700,000 attempts by “malicious actors” to create new seller accounts. Mehta emphasized that this was achieved before these players even offered a single product for sale on the Amazon store. “This is a significant decrease compared to the six million attempts by malicious actors to open new Amazon seller accounts in 2020.”
In Europe, Amazon and BWW Group recently successfully filed a lawsuit against the trade in counterfeit BMW products at the European Union Trademark Court in Alicante, Spain. The court found four Spanish residents guilty of attempting to sell fake BMW parts and accessories across Europe on the online platform. (SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
