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The banking earthquake of March 19, 2023 even disrupted the structure of time: this Sunday evening, the main broadcast of the Swiss television “Tagesschau” started a few minutes early in order to move directly to the media conference in which Credit Suisse was buried. There were eventful days before the sunset. UBS presidents met almost constantly with the National Bank, the Department of Finance and Finma. CS faced a fait accompli in practice.
Although UBS had considered the takeover idea many times, it now had to decide within a few days whether to assume the risk. In order for CS to survive until the end of the week, the Central Bank provided emergency liquidity. It was of no use anymore.
Schweizerische Kreditanstalt (SKA), the ancestor of today’s Credit Suisse, founded by Alfred Escher, was closed on the evening of March 19 after almost 167 years of history.
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Why did CS go bankrupt?
Because customers and shareholders had lost confidence and were withdrawing money from the bank on an unprecedented scale. In some cases, over 10 billion francs flowed per day for weeks. The bank did not have a working business model. The share price fell when the largest shareholder announced on Wednesday that it would no longer pump any more money into struggling CS before the collapse. The fate of the bank was sealed.
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Who is to blame?
Toxic risk culture in CS. The bank survived the financial crisis unscathed and subsequently acted less cautiously than other banks. A series of presidents and CEOs, including Urs Rohner (64), Brady Dougan (64) and Tidjane Thiam (61), have failed to rein in this culture. The result: Billion-dollar fines and scandals cost the bank dearly, while bonuses to senior management continued to increase.
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What motivated the purchase of UBS?
A mix of responsibility and business acumen. CS’s business wasn’t doing so badly, especially in Switzerland, so UBS was able to take over some of its rivals’ jewels for just three billion francs. The aim was to prevent a global financial crisis that would also affect UBS. To contain the risks, UBS agreed to a $9 billion guarantee, which it later waived.
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Why didn’t “too big to fail” work?
Because the “too big to fail” regulation was never implemented. After all, no one had the courage to liquidate a major global bank in an orderly manner during the CS crisis. Those in charge avoided testing how markets and other countries would react to isolating the Swiss business from other parts of the troubled bank.
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What happens if UBS stumbles?
Then Switzerland has a big problem; There is no other big bank that can come to the rescue. Only the state would remain. Therefore, regulations now need to be tightened, Finma must be strengthened and the decision of a major global bank must be reliably implemented at the global level.
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When will the KYB report arrive?
Not before the end of 2024. To draw the correct conclusions from the collapse of the CS, the whole of Switzerland is waiting for the report of the parliamentary commission of inquiry (PUB). PUK has already held 15 meetings and interviewed numerous representatives of the CS crisis. In April, the Ministry of Finance also plans to publish a report on the “too big to fail” regulation.
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How has the UBS share price developed since the takeover?
The day after the takeover, UBS’s share price initially fell sharply, but recovered the same day. Since then, the value of UBS shares has increased by more than 60 percent.
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How integrated is CS into UBS?
UBS is making rapid progress on integration. The first phase of strategic plans and stabilization of patient CS has been completed. UBS had cut costs by almost 4 billion francs by the end of the year. The next milestone is the merger of UBS AG and Credit Suisse AG. This should happen in the middle of the year.
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Why do I still see the sailboat CS logo everywhere?
The CS brand will disappear in the long run. However, currently the sailboat CS logo still appears in branches, on letterheads and customer cards, and is increasingly supported by the suffix “Part of the UBS Group”. The CS logo will gradually disappear from daily Swiss life at the earliest after the merger of two Swiss organizations.
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What about branches?
UBS has 190 branches and CS 95 branches in many locations in the immediate area. This means a lot of branches will close, but it doesn’t necessarily mean CS branches will close. About 100 branches are likely to disappear.
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What will happen to the CS headquarters at Paradeplatz?
The building at Paradeplatz 8 in Zurich continues to be owned by UBS. The bank is planning a financial campus in the heart of the city, with the former CS headquarters as a central element.
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When will things change for CS customers?
There is nothing right now. You will keep your CS bank information for now. Migration of accounts to the UBS banking system could begin in mid-2025; This is a complex process that is unlikely to be completed until next year.
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Why is CS still the title sponsor of the Super League?
UBS took over all sponsorship obligations of CS, including the Super League contract, until the end of 2025. It is unclear what will happen next; Renewal is not mandatory. At the end of last year, UBS had only extended its contract with the Swiss national football team until at least 2028.
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Is Megabank bad for competition?
In principle, Switzerland has sufficient alternatives to UBS with Raiffeisen and cantonal banks and other financial institutions. But CS was particularly strong in its corporate client business. Many companies do not want to rely solely on UBS for more complex transactions or allow it to set terms and conditions and are also looking at foreign banks as an alternative. A report of the Competition Commission is available at Finma but is not publicly available.
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How many people has UBS already laid off in Switzerland?
The bank is silent on this issue. UBS alone put the figure at 3,000 jobs that would be lost as a result of the integration. But it is clear that layoffs have already occurred, with some leaving the bank voluntarily or retiring early.
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What is the working environment like at UBS?
Moody. It is heard that the weather is dead and the momentum of the first few months is lost. For former CS employees, it’s about establishing themselves within the bank and taking on interesting roles. Apparently elbows are also used. Middle management is at risk of being overloaded because managers must deal with the integration of new employees in addition to their regular work.
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Is UBS too big for Switzerland?
Fear: UBS is no longer too big to fail. But “It’s too big to get rid of.” Even by an imprecise measure, UBS’s total assets are more than twice the economic output of Switzerland. No other European country, except Finland, can afford such a large bank.
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Does Switzerland need a big bank?
NO. At least from the perspective of private clients and many corporate clients, this can work without a big bank. There are also enough other financial institutions in Switzerland. The situation is slightly different for larger, export-oriented corporate clients who rely on a major bank’s global network. At the same time, the question arises of how attractive the financial center would still be if it were not for a bank of global importance.
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How long will Sergio Ermotti stay?
Sergio Ermotti (63) wants to more or less complete his CS integration before leaving. This will not happen until the end of 2026 at the earliest, but it is quite possible that this will take a little longer. What is important now is that Ermotti managed to create internal successors who know the bank and help shape the entire integration process.
Source :Blick

I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.