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There is nothing worse for companies than returning a product and losing a customer. Good customer service is a central and financial success factor for companies. It’s a big reason why we love shopping at some stores and not at others, whether online or in-store.
For the first time, Blick has identified which Swiss companies have managed to make their customers feel like kings and women like queens. The 2024 Customer Service Champions in Switzerland were selected in conjunction with the respected data research company Statista.
More than 40,000 reviews were collected. Survey respondents selected their favorite companies and brands with the best customer service in 73 categories. These include banks, insurance companies, retailers, specialist shops and tourism companies.
What it takes for perfect customer service
When you look at the top 10 across all categories, a clear pattern emerges: All companies produce consumer goods. Watchmakers Breitling, Tissot and Aerowatch evoke emotion. Bookstores chocolate maker Sprüngli and Orell Füssli score points with personal recommendations. Customers think they are in the best hands at PKZ clothing stores: they rank first in the overall score.
The Best Customer Service in Switzerland 2024 ranking is based on an independent survey of Swiss people who have purchased something or used a service in the last three years. The survey was conducted through consumer panels organized by the internationally renowned ranking company Statista and a survey on the Blick websites (German-speaking Switzerland and French-speaking Switzerland). The survey period lasted from September 18 to October 25, 2023.
Half of the calculation of the number of points is based on willingness to recommend. The remaining 50 percent consists of accessibility, sincerity, professional competence and solution orientation. Points have been rounded for better readability. There is a maximum of 10 points.
You can find detailed information about the methodology here.
The Best Customer Service in Switzerland 2024 ranking is based on an independent survey of Swiss people who have purchased something or used a service in the last three years. The survey was conducted through consumer panels organized by the internationally renowned ranking company Statista and a survey on the Blick websites (German-speaking Switzerland and French-speaking Switzerland). The survey period lasted from September 18 to October 25, 2023.
Half of the calculation of the number of points is based on willingness to recommend. The remaining 50 percent consists of accessibility, sincerity, professional competence and solution orientation. Points have been rounded for better readability. There is a maximum of 10 points.
You can find detailed information about the methodology here.
Be it a user-friendly website, an uncomplicated returns policy, a genuinely helpful bot or a warm voice on the helpline; Nearly 300 companies in the rankings know exactly what it takes to deliver excellent customer service. They shine in terms of accessibility, friendliness, professional competence and solution-orientation. You can find out which service respondents were particularly satisfied with in the grand ranking.
But none of the companies can rest on their laurels. Requirements for customer service have changed significantly over the years due to digitalization, among other factors. Professor Silke Bambauer-Sachse (47) has been researching this issue at the University of Freiburg for many years. In the interview she explains why companies score well with particularly difficult customers. And insiders reveal just how hot things are on the helplines.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
