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Carl Elsener (23), son of the very rich CEO of Victorinox, Carl Elsener (65), recently appeared as a candidate on the German TV game show “Hard to believe”. As the “Ambassador of the Original Switzerland” stated, he earned 400 euros.
Something for the heir of millions, something for the small coffers. But for the manufacturer of the traditional Swiss army knife, this is valuable free advertising.
Marketing manager shows commercial
In the series, the famous prediction team has to guess a person’s story or talent in a very short time. If the prediction team does not find out what the candidate is about after 45 seconds, 200 euros will be transferred to the candidate’s account.
Carl Elsener was probably completely unknown to audiences. But his explanation left no room for doubt: “My great-grandfather developed the Swiss Army Knife; even NASA astronauts carry it with them into space.” But the advice team only received the message “everything works with Carl”; This is a good improvement for the reliability of Victorinox’s Swiss “folding knives”.
Rate celebrity Bernhard Hoëcker (53) finally understood what Carl Elsener represented in the third round. And he told him to thank his great-great-grandfather, Karl Elsener, for inventing the “great” Swiss army knife. This was followed by another clip in which Elsener advertised the Victorinox pocket knives in the best possible way, adding that he wanted a lightsaber from Star Wars or an umbrella to be integrated into the pocket knives.
Smartly done: Carl Elsener is the fifth generation to work as brand strategist at the global company based in Ibach SZ.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
