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According to the Nielsen Institute, in 2023 the Swiss retail trade generated sales of 134.4 million francs from milk substitutes and 86.8 million francs from meat substitutes. Sales of milk substitute products increased by 6 percent compared to the previous year. According to the information obtained, fish alternatives increased by 6.7 percent in the same period.
But sales of meat substitutes fell 1.5 percent following the recession the previous year. Sausage alternatives have emerged among the products: These meat substitute burgers are among the top 3 best-selling products.
Schnitzel substitutes are currently the most popular with sales of 16.3 million francs; followed by vegan alternatives to sliced meat.
Overall, total sales of meat substitutes have increased sharply since 2018; For meat substitute burgers, it almost quadrupled. However, the trend has been downwards for the last two years. Only vegan sausage and deli alternatives continue to see strong growth, according to the report.
Meanwhile, the proportion of consumers willing to experiment remains the same: 28 percent of those surveyed said they had eaten substitutes regularly in the past year, as the “Plant-Based Food Report 2024” study released Tuesday by retailer Coop showed. This is 1 point more than the previous year.
58 percent of survey respondents said they consciously avoid animal foods several times a month. The proportion of those labeled as flexitarian fell by 5 percentage points last year.
The report states that this type of nutrition has increased in recent years and is now stabilizing again. This means the same number of people describe themselves as resilient today as in 2020.
Two-thirds continued to cite protecting the environment as the main reason for avoiding animal products. Animal welfare and one’s own health were mentioned slightly less frequently.
The study is based on data from Coop and a survey by market researcher Link. With 2,200 participants, this represents Switzerland. (SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
