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At a media event held at the company’s headquarters in Villars-sur-Glâne FR on Thursday, Perroud said it would take two to three years for the company to reach its “deserved place”. After several negative financial years, it sees “huge potential for further progress” in all areas affecting its core business.
Ralph Perroud underlined the quality of the products. Given its high-profile brands, the company has the capacity to improve and save money in the way it operates, as well as opportunities to develop with marketing.
Savings should come not only from restructuring or outsourcing certain areas, but also from optimizing business processes. Perroud added that the transformation program called CAP 2027 was established for this purpose.
The plan, launched before the summer holidays, aims to save millions by improving business organization. Cremo has lost 30 percent of its equity capital since 2016, making a loss of -21.5 million francs in 2022. (SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
