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Following the takeover of Credit Suisse by UBS, it was unclear for a long time what would happen next to CS brand ambassador Roger Federer (42). Because: All CS sports sponsorships are under review. For example, that of the Super League or the football federation.
“We will keep all the sponsorship commitments we have made until at least the end of 2025,” UBS CEO Sergio Ermotti (63) said at the “Forum des 100” in Lausanne on Tuesday. Ermotti said that the bank does not comment on individual sponsorship agreements, according to the “Handelszeitung” newspaper. But he added: “We’re happy to have Roger.”
UBS got involved in Formula 1
UBS will continue its sponsorship of Roger Federer until at least 2025. It remains unclear what will happen to his other sporting commitments. However, given Federer’s commitment, it does not seem impossible to extend other sponsorship agreements with athletes with whom Credit Suisse has previously signed contracts.
“Of course we have to control what we do,” Ermotti continued. But we also need to look at what the partnership brings in terms of commercial and social value. And: “I’m so happy we have football as part of our sponsorship.” UBS is already involved in Formula 1 and the NHL. The New York Islanders play at UBS Arena. (pbe)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
