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The longer the old Manor store on Zurich’s Bahnhofsstrasse, the more new life comes into it. While construction work is in full swing, H&M’s subsidiary “& Other Stories” has already opened a store. It is the first branch in Switzerland. But the luxury brand of Swedish fashion group H&M upset its customers in the first weeks.
The big problem: price tags. The price is quoted in seven additional currencies, including the euro, as well as the Swiss franc. According to customers who contacted Blick, what is troubling is not the information itself, but the large price differences between other currencies and the Swiss franc.
For example, a simple pink wool sweater costs 99 francs. In the neighboring country, the store charges only 69 euros. As a reminder, the exchange rate: The price of one euro is currently just under one franc.
Huge price differences
For more specialized products, the price difference is even more extreme. The price of a black jacket is 329 francs. The same clothing costs 100 francs less across the border. The price difference for a leather jacket is over 200 francs.
Customers only want to pay sellers the stated euro price in euros. They say you have no chance, you have to pay the price in local currency.
Label information in different currencies also annoys “& Other Stories” salespeople. You must be aware that large price differences bother you and you prefer to buy a piece of clothing in Germany. Staff were heard reporting the issue to management.
When asked by Blick “& Other Stories” management refers to Swiss conditions. “Price deviations may occur from time to time due to various factors such as exchange rate effects, import and customs duties,” writes “& Other Stories” on request. The fact that the company can understand that Swiss customers are uncomfortable with this situation means that they will remain solely committed to customer satisfaction.
Only in downtown Zurich fashion brand shows there is a different path. The Swiss subsidiary of the Danish Bestseller Group has various currencies on its price tags, but the price differences are minimal. Among other things, the price of a women’s top is 39.99 euros in Germany and 44.90 francs in Switzerland.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
